Celebrating Moments of Joy with Cha Eun Woo and Bollywood Icons Alia Bhatt and Siddhanth Chaturvedi
The world-famous ice cream company Cornetto, which is renowned for its decadent flavours and distinctive cone experience, has debuted its newest worldwide advertising campaign, “Unwrap It.” The campaign, which celebrates the international appeal of this cherished delicacy, brings together some of the biggest stars in the entertainment business from major regions in an effort to capture the joyful moment of unwrapping a Cornetto.
A Fusion of Cultures: From Bollywood to K-Drama
Cornetto and K-dramas diva Cha Eun Woo have partnered together, with a debut in South East Asia. The endearing actor is expected to infuse the ad with a distinct regional touch, ensuring that it strikes a strong chord with local fans. Eun Woo’s participation emphasises the campaign’s strategy of fusing regional cultural icons with Cornetto’s worldwide identity to strengthen the brand’s presence in a variety of countries.
Shifting gears to India, the campaign stars Siddhanth Chaturvedi and Alia Bhatt, two rising stars in Bollywood. The pair, who were together in the popular movie “Gully Boy,” reconnect in an exciting Cornetto commercial. The commercial, which features a risk-taking bicycle stunt in a well of death, perfectly encapsulates youth, adventure, and the pure joy of sharing a Cornetto. After serving as a Cornetto ambassador since 2016, this completes another phase of Bhatt’s extensive relationship with the company.
Unwrap the Original: A Tasty Journey
The commercial, “Cornetto: Unwrap the OG,” features Bhatt and Chaturvedi’s lighthearted banter while they savour the double chocolate kind of Cornetto. The background music selection, “Lover” by Diljit Dosanjh, gives the advertisement a hip and catchy vibe that appeals to younger people. The advertisement captures the spirit of the campaign, which is to share happy, unexpected encounters, in addition to promoting the new taste.
Cinematic Charm Meets Strategic Branding
The way Cornetto engages its varied consumer base through sympathetic and aspirational individuals is exemplified by its smart usage of influencers such as Cha Eun Woo and the coupling of Bhatt and Chaturvedi. Through the use of these celebrities’ enormous fan base, Cornetto hopes to expand its audience and strengthen its bond with the younger generation.
Market Trends and Prospective Goals
With estimates that the Indian ice cream industry would surpass $5 billion by FY25, the market is expected to develop significantly at the time of this campaign. In light of this, Unilever’s intention to split off its international ice cream business has led Cornetto’s parent company, Hindustan Unilever, to investigate strategic options for its ice cream division.
The success of Cornetto’s “Unwrap It” campaign is evidence of its lasting appeal and ability to remain current through innovative storytelling and high-profile partnerships, even as the company innovates and adjusts to shifting market circumstances. Cornetto is a staple of happy times spent with loved ones, whether it’s evoking the sensation of an Italian summer or bringing forth the colourful essence of Bollywood.
