ATLANTA — Arketi Group, a prominent digital marketing and PR firm specialising in business-to-business (B2B) technology, has announced a significant new partnership with private equity firms Go Capital and Station Partners, positioning itself at the helm of a new B2B marketing and communications agency platform.
This strategic investment, unveiled today, aims to accelerate Arketi Group’s growth, enabling the agency to expand its service offerings and reach, while strengthening its capabilities to support technology companies through their most critical business milestones.
“We are excited to partner with Go Capital and Station Partners,” said Mike Neumeier, APR, Arketi Group’s co-founder and CEO. “This investment empowers us to broaden our expertise, explore new verticals, and enhance career development opportunities for our team—all to drive even greater results for our clients.”
Founded over 20 years ago, Arketi Group has built a reputation for helping technology-driven companies, from mid-sized firms to Fortune 100 giants, achieve their growth goals. Its services range from strategic public relations and branding to demand generation and revenue-driving campaigns, positioning Arketi as a trusted communications partner for top B2B technology brands.
The partnership with Go Capital and Station Partners sets Arketi up as the lead agency in a new network of specialised B2B tech marketing and PR firms. This move, according to the agency, will provide clients with an expanded array of resources while enhancing Arketi’s role as a comprehensive marketing partner.
“We invest in companies that demonstrate values-driven leadership and forward-thinking strategies, and Arketi embodies these qualities,” said Chris Duggan, managing partner at Go Capital. “We’re excited to work alongside Mike and his leadership team as they scale their operations and offerings.”
J. Ryan Kelly, managing partner at Station Partners, also shared his enthusiasm: “Arketi Group is uniquely suited to anchor a network of industry-leading digital marketing and PR agencies. They understand the specific needs and challenges of B2B tech firms, and their results-driven approach has made them a beacon in the industry. We look forward to supporting Arketi in this next phase.”
About Arketi Group
Recognised as one of the “B2B Top Shops” and a Chief Marketer 200 firm, Arketi Group helps B2B technology companies grow through data-driven strategy, public relations, branding, and demand generation. Their clients include industry leaders such as CHEP, Cox Communications, DS Smith, Fiserv, Mitsubishi Electric Trane HVAC US, and Zyxel Communications.
About Go Capital
Go Capital is a private equity firm dedicated to growth-focused investments in the marketing services sector. They bring a wealth of experience in supporting businesses in scaling operations and achieving ambitious goals through strategic partnership.
About Station Partners
Station Partners invests in lower middle-market companies with high growth potential, focusing on building enduring partnerships with executive teams to foster growth. Their people-centred approach underpins a commitment to long-term success for both investors and management partners.
With this investment, Arketi Group is set to elevate its position as a leading force in B2B technology marketing, ready to meet the evolving demands of the digital age.
