Google Cloud has expanded its generative AI capabilities with the launch of two cutting-edge models: Veo, a revolutionary text-to-video generator, and Imagen 3, an advanced text-to-image platform. Both are now integrated into Google’s Vertex AI platform, positioning the tech giant at the forefront of enterprise-focused AI innovation.
These models arrive amid growing evidence of generative AI’s transformative impact. According to Google Cloud, 86% of enterprises using generative AI in production environments have reported an average revenue growth of 6%, underscoring the technology’s business potential.
Breaking New Ground in Generative AI
Veo, now in private preview, is Google’s most sophisticated video generation model to date and the first offered by a major hyperscaler to produce videos from text or image prompts. Designed to streamline video production, Veo is set to revolutionise creative workflows across industries, enabling businesses to produce high-quality video content with unprecedented efficiency.
Imagen 3, which will roll out to all Vertex AI customers next week, builds on its predecessors by delivering hyper-realistic image generation. New features include advanced editing tools, improved lighting and detail rendering, and options for enterprise-level brand customisation.
Real-World Applications
Global businesses are already integrating Veo and Imagen 3 into their operations, showcasing their transformative potential:
- Mondelez International, the parent company of brands like Oreo, Cadbury, and Chips Ahoy!, is leveraging Imagen 3 to supercharge its content creation processes.
“This technology has enabled us to produce hundreds of thousands of customised assets, improving creative quality while significantly reducing time to market and costs,” said Jon Halvorson, SVP of Consumer Experience & Digital Commerce at Mondelez. - Quora, through its generative AI platform Poe, is democratising access to these tools. Veo and Imagen 3 are now integrated with Poe, allowing millions of users to bring their creative visions to life.
“With Veo, we’re enabling users to create stunning, high-quality generative videos,” said Spencer Chan, Product Lead for Poe.
Prioritising Safety and Security
As concerns about the misuse of AI-generated content grow, Google has emphasised safety and accountability in its generative AI offerings. Key safeguards include:
- Digital watermarking through Google DeepMind’s SynthID technology.
- Content filters to prevent the creation of harmful material.
- Robust data governance policies to protect customer information.
- Copyright indemnity, an industry-first for generative AI services, ensuring customers are shielded from potential legal challenges.
A New Era for Enterprise AI
The launch of Veo and Imagen 3 highlights Google’s increasing dominance in the enterprise AI landscape. These models not only enhance creative efficiency but also signal a shift towards more sophisticated and secure AI solutions for businesses.
“Our generative AI models empower businesses to achieve unprecedented levels of creativity and efficiency while ensuring safety and accountability,” said a Google Cloud spokesperson.
As generative AI continues to evolve, Google’s new offerings promise to redefine how enterprises approach content creation and visual storytelling. With Veo and Imagen 3, the future of AI-driven innovation has never looked brighter.
