Cinch, the online car retailer, has been unveiled as the official partner of the 2025 Premier League Darts, marking an exciting new chapter for the Professional Darts Corporation (PDC) and the growing fanbase of the sport.
The partnership, announced on 11 December 2024, comes at a time when the tournament is riding high on a wave of record-breaking growth. With sold-out arenas and unprecedented viewing figures in 2024, the Premier League Darts is poised to deliver another spectacular season featuring the world’s top players.
As part of this high-profile sponsorship, the Cinch logo will take pride of place on the shirt sleeves of players and officials throughout the tournament, as well as on the Premier League stage itself. Fans can also look forward to a host of engaging activations, including competitions, exclusive content featuring players, and both online and in-venue promotions.
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, which owns Cinch, expressed her excitement about the new venture:
“This is an exciting time for Cinch to add to our partnerships roster with the 2025 Premier League Darts. The fan base is highly engaged, and we’re looking forward to interacting with them in new and exciting ways throughout the campaign.”
The partnership also marks a notable shift in the sponsorship landscape for UK darts, with Cinch stepping into the spotlight following the collapse of former competitor Cazoo earlier this year. This is Cinch’s first major new sports sponsorship in over two years, adding to its impressive portfolio, which already includes partnerships with the England cricket team, the Lawn Tennis Association (LTA), and Northampton Saints rugby team.
PDC Chief Executive Matt Porter welcomed the partnership, highlighting its potential to build on the sport’s soaring popularity:
“We are delighted to welcome Cinch as an official partner of the Premier League. This is an exciting opportunity for the PDC to collaborate with an established brand which operates across the UK. The past 12 months have seen record-breaking growth of the sport, and we’re excited to continue building on that success with Cinch.”
The Premier League Darts’ 2025 campaign will be closely watched as it continues to grow its global audience. Previous sponsors like Paddy Power and BetMGM have helped position darts as one of the UK’s most exciting spectator sports, and Cinch’s involvement promises to further cement the tournament’s reputation for innovation and fan engagement.
This partnership also comes amid a broader trend of brands recognising the commercial potential of darts. Earlier this year, snacking giant Tayto made waves with its largest-ever campaign to promote pork scratchings, featuring prominently as part of Sky Sports’ darts coverage. Meanwhile, Xbox collaborated with professional darts player Luke Littler, bringing gaming and darts together for a unique promotional push.
With Cinch now on board, the 2025 Premier League Darts promises to deliver not only thrilling competition but also an elevated experience for its dedicated fanbase. From its grassroots beginnings to its current global reach, darts continues to score big both on and off the oche.
