In a landmark move to reshape the marketing and consultancy landscape, Marketbridge, a leading integrated growth consulting and marketing firm, has acquired April Six, a specialist marketing and PR agency with a presence in both the UK and the US. The acquisition marks a pivotal step in Marketbridge’s expansion, enhancing its ability to deliver comprehensive, data-driven growth strategies to clients worldwide.
The acquisition brings together Marketbridge’s extensive experience in growth consulting and April Six’s expertise in delivering innovative marketing solutions for the technology, mobility, and science sectors. Together, the combined entity is poised to offer end-to-end solutions that bridge the gap between strategy and execution, addressing the evolving needs of B2B and B2C organisations.
A Unified Approach to Growth
Modern businesses face increasing pressure to integrate their sales and marketing efforts to maintain a competitive edge. The union of Marketbridge and April Six aims to eliminate the fragmentation often seen in these domains. According to John Shomaker, CEO of Marketbridge, “We are thrilled to welcome April Six into the Marketbridge family. This marks a significant step in our mission to provide clients with integrated, high-velocity growth solutions. Together, we will continue to rewrite the rules of sales, marketing, and digital engagement to help global brands reinvent growth.”
April Six’s impressive portfolio of clients includes Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), Hitachi, and Ernst & Young (EY). Its specialised divisions, April Six Technology and April Six Science and Innovation, will further strengthen Marketbridge’s capabilities, allowing the firm to offer tailored solutions across diverse industries, including technology, financial services, healthcare, and consumer sectors.
Strategic Benefits for Clients
The acquisition enhances Marketbridge’s ability to deliver seamless transitions from consultancy to execution, ensuring measurable results for clients. April Six’s creative and impactful marketing strategies will complement Marketbridge’s robust service offerings, such as go-to-market consulting, marketing science, and technology solutions.
Fiona Shepherd, Founder and CEO of April Six, expressed her enthusiasm about the partnership: “For organisations at the cutting edge of innovation, who need to move at pace, there can be a disconnect between business strategy and marketing execution, especially when there are multiple partners at play. We’re excited to be joining Marketbridge and moving to a model that brings business consultancy together with marketing execution, to make our client partnerships even more powerful.”
A New Chapter for April Six
The acquisition also signals a new phase for April Six. As part of the Marketbridge platform, the agency aims to redefine the standards for collaboration between clients and agencies, addressing the shifting dynamics within the communications sector. Notably, April Six Mobility, a subsidiary of April Six, remains part of The Mission Group and was not included in the acquisition.
The acquisition is Marketbridge’s first in the EMEA region and highlights the firm’s commitment to global expansion. With a team of 310 professionals across key locations, including Boston, San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients globally. Its client roster includes industry leaders such as AMD, MetLife, and Elevance.
Looking Ahead
As the marketing and consultancy industries continue to evolve, the combined expertise of Marketbridge and April Six is set to empower today’s marketing and sales leaders to navigate complex market dynamics and achieve sustainable growth. With integrated solutions, innovative strategies, and a client-first approach, the partnership aims to set new benchmarks for success in the digital age.
For further information, visit marketbridge.com and aprilsix.com.
Source: https://marketbridge.com/marketbridge-acquires-april-six/
