The GIANTS Digital Marketing Masterclass

Giving you the skills you need to succeed in a digital marketing career.

Overview

The digital revolution is reshaping our lives, breaking down borders, and disrupting industries. This offers vast opportunities to redefine consumer engagement in the digital age. However, capitalising on digital potential is challenging. Digital marketing demands a shift in how we perceive consumers and build lasting relationships, empowering us to gain real-time insights.

The digital arena is crowded, competing globally for consumer attention and wallets. To succeed, mastering ever-evolving digital tools and techniques is crucial. The Giants Digital Marketing program provides a comprehensive toolkit, covering the entire customer journey from strategy to execution.

Upon completion, you’ll have the skills, knowledge, and tools to advance your marketing career and thrive in the digital age.

Digital Marketing and Planning

In this module, we dive into the fast-changing world of digital marketing, grasp its fundamentals, and compare it with traditional marketing.

Understand the role of big data in customer insights and learn effective data utilisation. Discover how brands evolve digitally, physical availability in a digital world, and brand distinctiveness.

Explore digital communications, broad reach, and brand associations.

Master a comms planning framework, emotional triggers, and targeted activations for success in digital marketing.

Digital Channels

Learn SEO/SEM, Paid Search and Social, the role of earned media, and digital communities.

Elevate the customer experience through Email and CRM, while gaining insights into crafting and optimising digital marketing content.

Discover effective ways to generate, stand out, and repurpose content, ensuring it captures attention and recall.

Digital Service and Campaign Design

This module covers campaign development, brand activation, channel effectiveness, media evaluation, and the importance of storytelling.

Participants will gain practical skills for crafting compelling briefs, collaborating with agencies, and excelling in digital customer service.

Real-world examples and strategies ensure proficiency in modern marketing, empowering individuals to build brands, create engaging campaigns, and deliver exceptional digital customer experiences.

Data, Analytics and AI

Discover the dynamic landscape of ‘Data, Analytics, and AI’ in this module.

Explore the essentials, including performance reporting’s role, language, digital dashboards, and data collection tools.

Dive into the world of AI and machine learning, focusing on strategy development, search integration, content creation, image generation, customer service, social media, and email marketing.

Master digital dashboard usage, measure key KPIs, and extract actionable insights, all while identifying competitors.

Structure of programme
- 8 weeks

The programme structure consists of 4 key modules and considers a multi-dimensional approach from strategy to execution and existing and emerging topic areas within the discipline of Digital Marketing. Additionally, there is also live coaching available to enhance the learning experience and provide students with real-time guidance and support throughout their journey.

Students must complete all the modules, actively participate in live coaching sessions, and pass the final exam to achieve the School of Marketing Certificate in Digital Marketing. This comprehensive approach ensures that students not only acquire theoretical knowledge but also gain practical insights and personalised guidance to excel in the field of Digital Marketing.

Who is it for?

This program is perfect for marketing professionals already in the workforce who aim to enhance the customer and commercial performance of a business.