The legend is back. With the launch of the all-electric Ford Capri, the iconic sports coupe has been reborn for a new generation. Melding past and future, the Capri injects soul into the world of electric vehicles (EVs) while preserving the rebellious spirit of its predecessor. Athletic performance, cutting-edge technology, and family-friendly features redefine the classic as the ultimate car for modern getaways.
Past Meets Future: A Cult Classic Reimagined
The original Capri, launched in 1969, was a symbol of freedom, excitement, and individuality. From stuntmen to movie stars, it became the go-to car for thrill-seekers and music legends. Now, Ford has reimagined the Capri as an all-electric sports coupe, blending its heritage with futuristic design and advanced technology. “If Capri had continued after 1986 and evolved through each decade, this is the car it would have become,” said a Ford spokesperson.
Design: Bold, Daring, and Dynamic
The new Capri exudes swagger, from its sleek silhouette to its striking Vivid Yellow paintwork. Inside, it combines luxury and practicality. The massaging driver’s seat comes as standard, while the sliding touchscreen reveals secret storage—a playful nod to its rebellious roots. With over 570 litres of boot space, this is a sports car that fits seamlessly into family life.
Electrifying Performance
With a driving range of more than 620 kilometres and fast-charging capabilities, the Capri is as practical as it is exhilarating. Its athletic acceleration rivals that of traditional sports cars, making it the ideal choice for those who crave both speed and sustainability.
Intelligent Assistance and Cutting-Edge Tech
The Capri’s advanced driver-assistance features ensure safety and ease, whether on city streets or open highways. From automated lane changes to cyclist detection systems, it’s equipped to handle the demands of modern driving. Sync Move technology keeps passengers connected and entertained, cementing the Capri’s status as a car for the future.
Mischief Rewired: The Marketing Campaign
To celebrate the Capri’s rebirth, Ford’s ‘Mischief Rewired’ campaign, developed by Wieden+Kennedy London, reimagines classic Capri ads. The campaign features three cinematic spots: the car chased by bolts of lightning, stalked by panthers, and involved in a James Bond-style ski chase. Directed by Fredrik Bond with cinematography by Rodrigo Prieto, the films blend nostalgia with modern flair, filmed across diverse landscapes in Chile.
Pete Zillig, Ford Europe’s marketing director, commented, “When you say ‘The Legend is back,’ you need to go all in. Using iconic old Capri ads as a springboard, we’ve created something bold and unique in a sea of EV sameness.”
Ready for the Road
The all-electric Capri will be available across Europe in early 2025. Combining its storied past with an innovative future, this EV sets a new benchmark for family sports cars. Whether it’s for weekend getaways or daily commutes, the new Capri promises to deliver excitement, practicality, and a touch of mischief.
A Legend Reborn
The Capri’s return is more than a nostalgic nod to the past; it’s a bold step into the future of mobility. With its unmistakable style, advanced technology, and thrilling performance, the all-electric Capri proves that legends don’t fade—they evolve.
