Shoppers at Westfield White City will find themselves thrust into the high-stakes world of Squid Game this weekend, as EE and Netflix team up to offer an exclusive, immersive experience to celebrate the launch of Squid Game 2. From Friday, January 17th through to Sunday, the iconic Pink Guards from the hit show will be patrolling the shopping centre, leading fans to the EE Studio where a thrilling, prize-packed experience awaits.
The EE Studio, located in the heart of Westfield White City, will transform into an arena that brings the world of Squid Game 2 to life. The centrepiece of the weekend is a reimagined version of the show’s infamous piggy bank game, now a ‘money grabber’ attraction that allows visitors to reach into the giant vault to grab incredible prizes. Shoppers are invited to play as if their lives depend on it, with exclusive prizes up for grabs, including the limited-edition Game Over Xbox controller, an Xbox Series X console, and official Squid Game merchandise.
In addition to the physical gaming experiences, the EE Studio will also host interactive digital entertainment. Visitors can play the newly released Squid Game: Unleashed mobile game on tablets scattered throughout the store. For those who prefer console gaming, the Red Light, Green Light limited-time multiplayer mode in Call of Duty: Black Ops 6 will be available in the store’s Gaming Zone. Players will compete for prizes, with winners of the Red Light, Green Light game earning Call of Duty points that can be redeemed for exclusive Squid Game operator bundles in the game.
Bill Scot, Retail Director at EE, expressed excitement about the unique partnership, saying, “With the hotly anticipated second season of Squid Game topping the Netflix chart, it’s been fantastic to team up with Netflix to bring this exclusive Squid Game 2 experience to our flagship Studio store. This activation is a great opportunity for fans to challenge themselves and dive into the world of Squid Game, while reminding customers that they can enjoy the new Squid Game 2 on Netflix with EE TV. Whether you’re here to play or just to soak up the atmosphere, we’re bringing fun, technology, and entertainment together in a way only EE can.”
In a nod to the show’s thematic focus on competition, EE has also hidden special Squid Game 2 business cards around Westfield White City. These can be discovered by keen-eyed shoppers, and those who find one will have a chance to win 456 days of free EE TV – an enticing prize offering extended access to the best TV experience available through EE. Consumers can track down the clues to the card’s location via EE’s Instagram page.
The Squid Game 2 event will not only give fans a chance to experience the popular series in a new, interactive way but also highlight the benefits of EE’s TV and broadband offerings. With EE TV, customers gain access to a flexible TV experience, including the Netflix app, all available through the EE ecosystem. Available alongside EE broadband, customers can also enjoy the benefits of EE’s Wi-Fi 7 Smart Hub Pro, ensuring a robust connection in every room of the home.
Asif Aziz further elaborated on the appeal of EE’s TV offering, stating, “EE TV offers a truly flexible TV experience for the busiest of homes. It’s designed for those who want the ultimate content mix on their own terms. And with EE’s mobile plans, subscribers can seamlessly connect their broadband and TV experiences to unlock unbeatable value for the whole household.”
The event marks just one of the many ways EE and Netflix are joining forces to give fans a memorable experience. Those attending the event can also sign up to EE TV and access their favourite Netflix content through the service, bringing the world of Squid Game right into their living rooms.
As the weekend draws to a close, the Red Light, Green Light competition will culminate in an exciting grand prize: the top player will win an Xbox Series X 1TB console, a three-month Xbox Game Pass Ultimate subscription, and the coveted Game Over Xbox controller, of which only 456 exist worldwide.
This weekend’s event is a rare opportunity for fans of the Squid Game series to experience the tension and thrills of the show in a real-world setting, combining the worlds of gaming, television, and live interaction in a single electrifying weekend.
Squid Game 2 is available to stream on Netflix with EE TV, as well as with select pay monthly mobile plans. Don’t miss out on the chance to be part of this once-in-a-lifetime experience at Westfield White City, where the stakes are high and the rewards are even higher.
