Stella Artois, the iconic European-style lager, has launched its highly anticipated Super Bowl LIX ad featuring global ambassador David Beckham alongside Hollywood star Matt Damon. The commercial, titled “David and Dave,” introduces a heartwarming and humorous twist on family dynamics as the two discover they are long-lost twin brothers. This marks the beginning of Stella Artois’ new year-long global campaign, “For Moments Worth More,” which aims to celebrate the meaningful everyday moments that become unforgettable with a Stella Artois in hand.
The ad opens with a charming British pub scene where Beckham’s parents reveal a family secret: David Beckham has a twin brother named “Dave,” played by none other than Matt Damon. The two brothers, united by this revelation, share a cold Stella Artois and bond over their similarities, differences, and mutual love for the brand. The quirky yet relatable storyline unfolds with humour, highlighting how moments of genuine connection—whether discovering a family secret or sharing a beer—are what truly make life special.
“I’ve been partnering with Stella Artois for a decade now, and each year I get more excited,” said Damon. “This year, we’re telling the story of ‘David and Dave,’ which celebrates those moments in life where meaningful connections mean more than anything. I’m thrilled to continue this journey with David and Stella Artois.”
The commercial, which premiered during Super Bowl LIX, will kick off Stella Artois’ “For Moments Worth More” campaign, taking the brand’s messaging beyond just its taste and quality to focus on the connections made over a Stella. This platform builds on last year’s “A Taste Worth More” campaign, expanding the narrative to emphasise the importance of relationships and shared experiences.
“We wanted to create a campaign that goes beyond just the product to showcase the heart of what Stella Artois stands for—authentic connections,” said Chris Jones, Premium Vice President at Anheuser-Busch. “Working with David and Matt has been incredible, and the story of ‘David and Dave’ will continue to resonate throughout 2025, as we celebrate those moments that make life richer and more meaningful.”
The campaign will run across a variety of media platforms, including television, social media, digital, out-of-home (OOH), and retail throughout the year. Created and produced by Artists Equity, the production studio co-founded by Damon and Ben Affleck, “David and Dave” is set to be the cornerstone of Stella Artois’ marketing efforts for the coming year. The campaign will include multiple creative spots featuring the Beckham brothers, each exploring new facets of their ongoing bond, while reinforcing the theme of meaningful moments made even better with Stella Artois.
Brandon Drew, Vice President and Executive Creative Director at Artists Equity Advertising, explained, “The concept behind ‘David and Dave’ came from asking ourselves: what are the extraordinary moments in life that truly deserve a Stella Artois? We hope this ad leaves viewers feeling something real and eager to follow along with the story.”
To follow the journey of “David and Dave” and learn more about the brand, fans can visit www.stellaartois.com or follow @StellaArtoisUSA on Instagram and Facebook, and @StellaArtois on YouTube and X.
About Stella Artois:
Stella Artois® is a Belgian-style lager brewed since 1366, renowned for its malty middle and crisp finish. This premium lager is best served in its iconic Chalice, ensuring the perfect drinking experience. In addition to its classic lager, Stella Artois also offers Stella Artois 0.0, a refreshing alcohol-free alternative. For more information, visit www.stellaartois.com.
About Anheuser-Busch:
Anheuser-Busch has been brewing high-quality beers for over 165 years. As one of the nation’s top brewers, it is home to iconic brands such as Budweiser, Michelob ULTRA, Busch Light, and Stella Artois. The company’s commitment to quality and its dedication to communities across the U.S. has made it a leader in the brewing industry. For more information, visit www.anheuser-busch.com.
Source: https://www.stellaartois.com/
