In an exciting move to celebrate the latest instalment of the beloved Bridget Jones franchise, Bauer Media has launched a pop-up radio station dedicated entirely to the iconic film series. Bridget Jones Radio, created in collaboration with Magic Radio and the Hits Radio Network, is available through Rayo, online streaming, and smart speakers, and will air throughout February to coincide with the release of Bridget Jones: Mad About the Boy.
The station offers an immersive experience for fans, featuring 24-hour programming that combines the best music from the Bridget Jones films, celebrity interviews, unfiltered conversations, and lively discussions. The station’s content is designed to celebrate the spirit of Bridget Jones – her memorable one-liners, the soundtrack, and the themes of friendship and dating that have endeared the character to audiences for over two decades.
Erika Lewington, Marketing Director at Universal Pictures UK, commented on the collaboration, saying: “From Chaka Khan to Geri Halliwell, the Bridget Jones soundtracks are almost as memorable as Bridget’s one-liners. We’re thrilled to partner with Bauer Media to launch a station entirely dedicated to the franchise, a move sure to excite fans and build anticipation for Bridget Jones: Mad About the Boy in cinemas.”
A Star-Studded Line-Up
Hosted by prominent figures from Bauer Media’s networks, the station’s presenters include Magic Radio’s Harriet Scott and Kat Shoob, alongside Fleur East and James Barr from the Hits Radio Breakfast show. Their engaging on-air personalities will bring an exciting mix of music, interviews, and Bridget-inspired moments throughout February.
The station’s programming will also include interviews with the cast of the new film and feature segments highlighting some of Bridget’s most memorable moments. The channel aims to bring fans closer to the heart of the Bridget Jones universe while providing a unique audio experience that complements the film’s release.
Engagement and Interactive Campaigns
The launch of Bridget Jones Radio is part of a broader multi-phase campaign developed in partnership with Universal Pictures. The initiative includes on-air promotions across Bauer Media’s extensive network, including Magic Radio and Hits Radio, where listeners can enjoy special Galentine’s Day takeovers, participate in competitions, and share their own Bridget-inspired dating stories through social media activations.
Simon Kilby, Managing Director at Bauer Media Advertising, shared his excitement about the project: “The launch of our digital platform Rayo allows us to push creative boundaries with pop-up stations like this. Bridget Jones is a cultural icon, and partnering with Universal Pictures to bring this station to life was an obvious choice. It’s an innovative way to excite audiences and drive them to cinemas.”
A Nostalgic Soundtrack and Cultural Phenomenon
With Bridget Jones Radio, Bauer Media has tapped into the nostalgia of fans while introducing new audiences to the franchise. The pop-up station delivers not only a celebration of the films but also serves as a creative, cross-platform campaign to engage listeners and keep them connected to the Bridget Jones universe as they prepare for the latest movie release.
As February unfolds, the Bridget Jones Radio station will continue to entertain fans, spark conversations, and keep the Bridget spirit alive – all leading up to the cinematic debut of Bridget Jones: Mad About the Boy.
