In a world where financial independence can feel like a distant goal, Rooster Money is helping families take meaningful steps towards teaching children the value of money, one pocket money transaction at a time. Through a seamless combination of tech and parental control, this digital tool gives young people the freedom to manage their finances while parents stay in the loop.
Parents Vicki and Steve, along with their daughters Emilia and Sophie, are enthusiastic users of the Rooster Money app. The app allows parents to transfer pocket money into their children’s Rooster accounts after they’ve completed their chores. From there, Emilia and Sophie are empowered to either spend their earnings via their Rooster cards or set goals to save for something special. As Vicki puts it, “We all love Rooster Money. As parents, we’re able to teach our children all about financial independence and give them control over what they spend, and where they spend it.”
For Emilia, spending her pocket money is a chance to enjoy little treats with friends. “I like to use my Rooster card to go out and get hot chocolate with my friends,” she says, showing how the app is fostering the independence she craves. Sophie, on the other hand, takes a more cautious, future-focused approach, using her Rooster account to save for her desired phone. “Rooster Money is helping me save to buy the phone that I want,” says Sophie, highlighting the app’s role in encouraging long-term financial planning.
Rooster Money provides parents like Vicki with the tools they need to guide their children’s financial learning in a secure environment. “I can set spending limits and see in real-time how they’re spending their money. It’s really helped my children learn about the value of money in a safe, secure environment,” Vicki adds. The app’s integration with real-time spending notifications and flexible parental controls ensures that children are given the independence to manage their money, while parents maintain a reassuring level of oversight.
The growth of platforms like Rooster Money comes at a time when financial confidence is an area of growing concern for young people. A recent survey revealed that two-thirds of young people feel a lack of financial confidence could hinder their progress in life. As part of its commitment to changing this, NatWest has launched its ‘Tomorrow Begins Today’ campaign, which highlights tools like Rooster Money and NatWest Thrive—an initiative designed to help young people develop positive money mindsets and boost their self-belief in preparation for adulthood and the world of work.
NatWest’s focus on empowering young people to take control of their financial futures is at the heart of this multi-channel campaign, which will include social-first activations, radio, and cinema placements. The campaign is underpinned by a vibrant message, with a lively soundtrack featuring Elvis Presley’s iconic track “A Little Less Conversation,” perfectly capturing the energetic and transformative spirit of the initiative.
As NatWest continues to make strides in helping young people build financial literacy, the combination of Rooster Money’s educational tools and the wider Thrive initiative offers an ideal starting point for families. By supporting children in learning how to earn, save, and spend wisely, these initiatives are helping to lay the groundwork for a more financially confident generation, ready to take on the challenges and opportunities that lie ahead.
This push to build financial literacy is a crucial step forward in reshaping how young people think about money. Through small actions that foster greater self-belief and practical skills, initiatives like Rooster Money are empowering the next generation to turn possibilities into progress. With more families relying on these tools to teach good money habits, Rooster Money is poised to be the go-to app for parents looking to give their children the financial confidence they need to succeed in life.
