Nestlé Lindahls has unveiled an engaging new campaign aimed at supporting people across all stages of their fitness journeys. The campaign, an extension of the brand’s Good Move initiative launched in 2024, takes a fresh approach to fitness marketing by stepping away from the typical high-intensity, gym-focused visuals. Instead, Lindahls has opted for a stop-motion animation style, positioning the brand as a “supportive mentor” for anyone looking to improve their health and well-being, regardless of their fitness level.
Running across television, broadcast video-on-demand, and social media channels, the campaign will continue until 31 March. It seeks to reach both existing and new customers by emphasizing the importance of refuelling with Lindahls’ high-protein, low-sugar kvarg. Each pot contains 15g of protein, making it an ideal post-workout snack or part of a balanced diet for those with different fitness goals.
“We understand that not everyone is a regular gym-goer or someone who wants to engage with the high-intensity messaging typically associated with fitness. That’s why this campaign highlights our commitment to being there for customers at any stage of their fitness journey,” said Matt Davis, Marketing Manager at Nestlé Lindahls Chilled Dairy. “Whether it’s a small or big decision, we’re here to support our consumers in achieving their goals, and we’re excited to partner with them as they move towards a healthier lifestyle.”
The campaign will be visible across a wide range of platforms, including ITV, Sky, Channel 5, Channel 4, and the Food Network, as well as through on-demand services and social media, where it will target new audiences alongside its established customer base. The decision to embrace this multichannel approach allows Lindahls to reach an even broader spectrum of consumers and highlight the brand as the perfect protein partner for those looking to refuel, relax, or simply take a step towards a more active lifestyle.
“We’re excited to see how this multi-channel strategy will connect us with new audiences, and we’re proud to be a trusted companion to anyone embarking on their fitness journey,” added Davis. The new campaign aligns with Lindahls’ mission to offer an accessible and supportive approach to fitness, ensuring that everyone feels encouraged, whether they’re just starting out or already deep into their fitness routines.
