This International Women’s Day, Barbie™ and Heart Radio are celebrating the incredible women who inspire us every day. With a long-standing commitment to empowering women and girls, Barbie™ has teamed up with Heart to recognise and uplift female role models across the UK. And now, you have the chance to win a spectacular London getaway for two, simply by sharing your story.
Honouring the Women Who Inspire Us
We all know women who embody strength, authenticity, and resilience. Whether it’s a mentor, a friend, a mother, or a colleague, these role models shape lives in profound ways. Now, Heart listeners have the opportunity to put these inspiring women in the spotlight. By submitting a nomination, entrants could see their tribute displayed on digital billboards nationwide or even read out on air, amplifying the celebration of female empowerment.
But that’s not all – one lucky entrant will win an unforgettable London stay for two, with accommodation, travel, and a Women of London walking tour included. To add to the excitement, the winner will also receive a £250 Smyths Toy Superstore voucher.
Breaking Barriers with the Barbie™ Dream Gap Project
Despite the progress made towards gender equality, societal biases and stereotypes still pose challenges for young girls. The Barbie™ Dream Gap Project aims to dismantle these barriers, ensuring that every girl can reach her full potential. Research shows that external factors, rather than a lack of ambition, often hold girls back. By spotlighting female role models and careers where women remain underrepresented, Barbie™ continues to drive change and inspire the next generation.
Kelly Philp, Head of Brand Marketing at Mattel UK, expressed the significance of this campaign:
“This year, the Barbie brand is proud to celebrate the power of female friendship and the positive benefits this can have to enable the limitless potential of women and girls.”
A Nationwide Celebration
The campaign has taken over the airwaves and the streets. Heart Breakfast’s Amanda Holden and mid-morning presenter Pandora Christie kicked off the initiative with a dramatic moment on air, pressing a giant Barbie pink button to illuminate billboards across the country with listeners’ heartfelt messages.
Listeners can also join in the fun from home by sharing photos of the special women in their lives on social media, using the hashtag #BarbieLimitlessFriendship.
The activation is running across presenter live reads, co-branded content, sponsorships, and social media platforms, bringing this inspiring initiative to audiences everywhere.
So, if there’s a woman in your life who deserves to be celebrated, don’t miss this opportunity to share her story and win an unforgettable experience. Enter now and be part of a movement that champions women and their limitless possibilities.
