The Jump Start Programme
An 8-week programme that helps new starters develop holistic marketing skills which can be applied in any organisation.
How it Works
Our Jump Start programme takes people on a journey to really understand what it takes to be
a marketer and puts them on an intensive track to learn the key skills to be successful.
Each week we spend time looking at the key
areas of marketing and building up a portfolio of knowledge in the key areas that are required through our online learning modules.
Additionally, our live sessions help to contextualise and embed the knowledge learn’t and to collaborate with others. We work on real-life
challenges and develop soft skills as part of the process. The final part of the process is to pitch to industry leaders.
Real life situation
Throughout the programme, learners will work together to solve a real-life marketing challenge that they will implement in the real world in order to get demonstrable skills.
They will cover developing an insight through research, creation of a brand, building a proposition,
communicating that proposition using the latest channels, determine how to engage, retain and grow customer relationships and understand what is working and iterate for the future.
Structure of the Programme - 8 weeks
Online learning
Critical insights and knowledge from leaders in the field
Face to face
Embedding and contextualising the insights
Real life situations
Testing through real life implementation of campaign and pitch
Programme Outline
Week 1
Programme introduction and Marketing Fundamentals
Week 2
Customer research and the insight/creative process
Week 3
Developing a proposition
Week 4
Customer experience and journey
Week 5
Campaign design and development
Week 6
Developing digital marketing
Week 7
Optimising conversions and marketing effectiveness
Week 8
Engaging customers and the pitch
Have a question? Get in touch.
Ask us anything, we are happy to answer any questions! If you would like to inquire about the In-person course please let us know.
