What if your next marketing campaign didn’t just sell a product — it saved lives? In this episode, we sit down with Clare Sadler, Chief Marketing Officer at the British Heart Foundation and incoming President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Clare and her team made it happen. But this episode goes deeper than just one campaign. Clare shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.
