An Introduction to Marketing Automation

In a world where there are so many marketing channels available to businesses, they must ensure that their efforts are coordinated and do not contradict each other. In order to achieve consistent messaging across all their digital marketing platforms, businesses today use the tool of marketing automation; which helps maximise efficiency and effectiveness in all their digital marketing activity. The marketing automation industry is evolving at a great rate; therefore, it is important to be familiar with what exactly marketing automation is and how it can be best used in marketing.

This course is a great place to start as it will highlight what marketing automation is and how it helps businesses engage in delivering coordinated marketing efforts, the different types of marketing automation and what marketing services can be automated.