Asda has unveiled its Big Jan Price Drop, offering customers significant savings on over 2,500 everyday products throughout January. This initiative comes at a time when many families are recalibrating their budgets after the festive season, with rising inflation expected to present ongoing financial challenges in 2025.
The price reductions span a wide range of household staples, with an average discount of 26%. These savings are available both in-store and online. Highlighted offers include Cathedral City Mature Cheddar 300g, reduced from £3.75 to £2.50, Asda Chicken Breasts now £4.00 from £4.40, and Persil Wonder Wash slashed from £7.00 to £3.00. Other notable discounts include Dolmio Bolognese 450g, down to £1.50 from £2.50, and Old El Paso Fajita Kit reduced from £3.80 to £2.50.
Commenting on the initiative, David Hills, Chief Customer Officer at Asda, stated, “We know that as we come out of the festive period, budgets can be a concern for many families. Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”
A Selection of Reduced Products:
- Cathedral City Cheese 350g: Was £3.75, Now £2.50
- McCain Chips 900g: Was £3.20, Now £1.60
- Birds Eye Omega Fish Fingers 10pk: Was £3.00, Now £1.25
- Nescafe Classic Original 200g: Was £4.85, Now £3.50
- Asda Salmon Fillets 240g: Was £4.50, Now £3.00
- Pampers Baby Dry Nappies: Was £10.00, Now £4.00
- Fairy Dishwasher Tablets 42pk: Was £12.00, Now £6.00
Supporting Over 60s with Winter Warmers
In addition to price cuts, Asda is continuing its popular ‘winter warmer’ £1 meal deal for customers aged 60 and over. Available in any of the retailer’s 205 cafes, this deal includes a bowl of soup, a roll, and unlimited tea and coffee. Over 400,000 meals have already been enjoyed under the initiative, which runs through January and February.
As families navigate the early months of 2025, Asda’s Big Jan Price Drop and community-focused meal deals offer timely financial relief and reinforce the retailer’s commitment to supporting its customers.
