Innovative Approach to Women’s Health: The Audioboobs Campaign
To fill the gap using an ingeniously creative solution was the Audioboobs campaign by Smile Makers. In partnership with MullenLowe Singapore, a creative and technology company, the leading sexual wellness brand created audiobooks that combined erotic, sensual narratives with step-by-step instructions on how to conduct a proper breast self-exam. The result was a campaign that made women’s health fun, empowering, and life-saving.
The Urgent Need for Early Detection
Breast cancer is the deadliest cancer for women around the globe, and the difference between life and death often lies in early detection. Nevertheless, the statistics are not encouraging. Many women refuse to get screened or do not conduct regular self-exams. Last year, 2021, due to the Covid-19 pandemic, over 1.1 million women did not get screened in the US. Similarly, 46 percent of women do not check their breasts regularly in the UK, and in Singapore, only 31.1 percent of women self-screen. Filling this gap is what the Audioboobs campaign aims to do.
Leveraging Narrative Power for Health
The key innovation of the Audioboobs campaign is that the sensual narratives aid the listeners in conducting a self-assessment. According to Samantha Marshall, Head of Brand, at Smile Makers, the goal is to turn FPAB women’s breast health check into “real stories and real fantasies” that women can enjoy and get empowered. The purpose of the initiative is at once to promote regular self-assessment and stop stigma around female sexuality and health.
Audioboobs: A Unique Fusion of Storytelling and Health Awareness
A series of short, inviting, and queer-friendly audio stories have been released on Spotify under the name Audioboobs: A Galaxy of Our Own and Chest of Secrets. Created in partnership with creative agency MullenLowe Singapore and Nacho Usual Collective production house, Audiobook wants to create a soft and secure setting where women can discover their bodies intimately, while showing the significance of breast health and awareness. Audioboobs are not only an exception to the campaign’s message but are also part of a broader campaign to advocate and increase breast cancer awareness and balance the equilibrium of women’s sexual formality.
Expanding the Narrative
The idea is that females do not feel the need to undertake the procedure, says Liyana Hidhir, Copywriter at MullenLowe Singapore’s “and as a result, we choose to focus on two objectives: to eliminate the stigma of being cumbersome and to establish nowadays: a lifestyle of constant self-creation.” The Audioboobs have a backstory seen over the media and are influenced by true events, but the major goal is to provide as wide a range of associations as feasible, spanning all known sexualities. As Audioboobs continue on Spotify, the artwork on the audiobook is an iconic symbol of how collaboration has genuinely resulted in major improvements for well-being. Smile Makers and his collaborators are striving for a novel and inspiring method of understanding well-being they can continue to maintain lively. Massage parlor owners send their majority a memo to females: “Smears may be cumbersome;” Once more, this narrative is pushed backwards, not just how we visit breast cancer prevention; but how we view well-being.health.
Source: https://open.spotify.com/show/5py9ecSm5NfUO6ZAKbvfoQ?si=0e0fe10d7f5c4a56&nd=1
