Reddit’s Advertising Revolution: A Marketer’s Guide to the Front Page of the Internet
Reddit — the famously unfiltered corner of the internet — has long held the reputation of being impenetrable to advertisers. But the tide is turning. Off the back of its landmark IPO in 2024, the 20-year-old platform has entered a new era, posting its first-ever profit and launching a string of new features aimed squarely […]
Formula E’s AI-Powered Driver Agent: Democratising Data to Drive the Future of Motorsport
In the high-octane world of motorsport, milliseconds make the difference between pole position and the back of the grid. But behind every lap is a wealth of data—information that, until now, has been the preserve of top-tier teams with deep pockets and elite engineers. That’s changing, thanks to an innovative partnership between Formula E and […]
Mother’s Day in the UK: A Look Back at Memorable Ads and Traditions
In the UK, Mother’s Day falls on the fourth Sunday of Lent, a tradition that dates back centuries. The celebration has its roots in a medieval custom that allowed people who had moved away to visit their hometowns or “mother churches.” This annual observance, while deeply historical, has evolved into a more modern tradition – […]
H&M’s Controversial Digital Twin Fashion Models: A New Era in AI-Generated Imagery
In a bold move set to reshape the fashion industry, H&M is embarking on a groundbreaking project to create AI-powered “digital twins” of its models. These highly realistic virtual replicas will be used for product and marketing campaigns, allowing the Swedish retail giant to produce content without the need for costly and time-consuming photoshoots. While […]
The Inevitable Transformation of B2B GTM: AI’s Rising Influence
By 2028, the landscape of B2B marketing and sales will be fundamentally altered, with traditional tactics such as demand generation and outbound prospecting becoming nearly unrecognizable or obsolete. Artificial Intelligence (AI) is rapidly transforming the buyer’s journey, shifting control away from vendors and placing it firmly in the hands of the buyers themselves. The time […]
Consumer Loyalty in Decline: Over Half of Brits Ignore Brand Names When Shopping
The days of unwavering brand loyalty are fading for UK consumers, with new research revealing that 57% of Brits no longer pay attention to brand names when making purchasing decisions. This shift in consumer behaviour highlights a growing trend where shoppers prioritise product functionality and affordability over established labels. The study, conducted by SAP Emarsys […]
Influencer Marketing in B2B: The Mainstream Shift You Can’t Ignore
Influencer marketing in B2B has moved from buzzword to strategic necessity. While platforms like LinkedIn have made influencer-driven campaigns a part of their core offering, and agencies like Ogilvy have championed the concept, the conversation has evolved. It’s no longer a question of “if” influencer marketing works in B2B, but rather “how” it is being […]
Microsoft’s New AI Agents Could Revolutionise Cybersecurity—Here’s How
As cyber threats grow increasingly sophisticated, Microsoft is once again leading the charge with cutting-edge AI-driven security solutions designed to protect organisations against the growing complexity of modern cyberattacks. The tech giant has expanded its Microsoft Security Copilot with 11 new AI agents, set to revolutionise how businesses protect their data, identities, and digital infrastructure. […]
Jellyfish Unveils AI-Powered Media In-Housing Platform and New Brand Identity
Jellyfish, a global leader in digital marketing under The Brandtech Group, has launched a pioneering AI-driven media in-housing platform, marking the culmination of a year-long transformation. This innovative platform is designed to help brands streamline their media programs, offering an automated solution for media research, evaluation, content strategy, and activation. With artificial intelligence (AI) at […]
Transforming Vehicle Safety Through AI and Virtual Worlds
In an era where technological advancements are reshaping every aspect of our lives, the automotive industry is embracing cutting-edge solutions to enhance safety on the roads. Volvo Cars, in collaboration with Nvidia, is at the forefront of this revolution, leveraging AI-generated, life-like 3D environments to accelerate the development of its safety software. This breakthrough is […]
