The 2025 Edelman Trust Barometer: Restoring Trust and Navigating Grievance for B2B Marketers
The 2025 Edelman Trust Barometer reveals a troubling shift in public sentiment, highlighting a growing sense of grievance that has replaced previous fears and polarisation. The report underscores the mass-class divide, widespread misinformation, and an increasing belief that future generations will not be better off. Sixty percent of respondents feel dissatisfied with the political system, […]
Bauer Media Launches Bridget Jones Radio to Celebrate New Film Release
In an exciting move to celebrate the latest instalment of the beloved Bridget Jones franchise, Bauer Media has launched a pop-up radio station dedicated entirely to the iconic film series. Bridget Jones Radio, created in collaboration with Magic Radio and the Hits Radio Network, is available through Rayo, online streaming, and smart speakers, and will […]
DeepSeek: China’s AI Chatbot that Could Challenge Global AI Dominance
A new Chinese AI chatbot, DeepSeek, has taken the tech world by storm since its launch last week, raising eyebrows not only for its capabilities but also for the potential shift it signals in the global AI landscape. The app has already triggered turbulence in US markets, particularly for major players like Nvidia, and has […]
Wayfair Unveils ‘Muse’: An AI-Driven Tool for Personalised Home Shopping
Wayfair, the home décor giant, has launched Muse, an innovative AI-powered tool designed to transform the way customers shop for and personalise their living spaces. The new tool, introduced on 11th February 2025, promises to streamline the home shopping experience by blending inspiration with shopping, offering endless ideas and tailored suggestions for those looking to […]
Top 6 Paid Media Platforms to Drive Effective B2B Advertising
In the competitive B2B landscape, the success of your paid media campaigns hinges on choosing the right platforms and targeting the right decision-makers. Whether you’re aiming to build brand awareness, generate leads, or drive conversions, knowing where to allocate your advertising budget is crucial. Here’s a breakdown of six powerful B2B paid media platforms that […]
Tech & AI LIVE London 2025: The Premier Event for Innovation, Collaboration, and Leadership
Tech & AI LIVE London is set to be the event of the year for C/V/D-level executives and industry leaders in the technology, artificial intelligence (AI), and cybersecurity sectors. Taking place on 14th and 15th May 2025 at 155 Bishopsgate in London, this cutting-edge, hybrid event will offer a dynamic agenda focused on the latest […]
KFC Unveils Zinger Double Down: A Spicy Twist on the Classic Bunless Burger
KFC has brought back its cult favourite with a fiery new twist. The Zinger Double Down, a bunless burger featuring double the Zinger fillets, double the cheese, and a punch of spicy supercharger mayo, is back on the menu for a limited time only. As part of its ongoing ‘Believe’ brand platform, the fast-food giant […]
The Race to Profitability: How a Dynamic ICP Drives Long-Term Success
In today’s competitive B2B landscape, businesses are racing towards profitability, where the customer base is the ultimate determinant of future success. While innovative technology may provide a temporary edge, competitors are quick to catch up. What truly sets successful companies apart, however, is their Ideal Customer Profile (ICP). A well-defined ICP is not just a […]
Salesforce Introduces AI Energy Score: A Game-Changer for Sustainable AI Development
Salesforce Introduces AI Energy Score: A Game-Changer for Sustainable AI Development In a major leap toward creating more sustainable artificial intelligence, Salesforce, in collaboration with Hugging Face, Cohere, and Carnegie Mellon University, has unveiled the AI Energy Score. Launched at the AI Action Summit on 10 February 2025, this pioneering benchmarking tool aims to provide […]
Why Most Businesses Fail at Scaling (And How to Fix It) – With Richard Townsend
