Nike’s Bold “So Win” Anthem Champions Women’s Sport
In a powerful showcase during Super Bowl LIX, Nike debuted its new brand anthem, “So Win,” marking a defining moment in its ongoing support of athletes, particularly women in sport. The 60-second commercial — crafted by creative agency Wieden and Kennedy — isn’t just an advertisement; it’s a celebration of defying expectations and redefining what […]
Navigating the Evolving Landscape of B2B Marketing in 2025: Trends to Watch
As businesses prepare for the challenges and opportunities of 2025, the future of B2B marketing is becoming increasingly shaped by the confluence of artificial intelligence (AI), attribution models, and the timeless value of the human touch. Experts like Hannah Stringer, Marketing Director at Moneypenny, offer valuable insights into the trends that will define how businesses […]
Google’s Gemini 2.0 AI Models Now Available to All, Bringing a New Era of Multimodal Intelligence
Google has officially launched its Gemini 2.0 AI model to a global audience, marking a significant milestone in the company’s AI evolution. The Gemini 2.0 family, which includes a range of models designed for diverse applications, promises to elevate user experience with its cutting-edge capabilities, including enhanced reasoning, multimodal input, and improved coding performance. The […]
Stella Artois Unveils Star-Studded Super Bowl Campaign “David and Dave” with David Beckham and Matt Damon
Stella Artois, the iconic European-style lager, has launched its highly anticipated Super Bowl LIX ad featuring global ambassador David Beckham alongside Hollywood star Matt Damon. The commercial, titled “David and Dave,” introduces a heartwarming and humorous twist on family dynamics as the two discover they are long-lost twin brothers. This marks the beginning of Stella […]
Unlocking B2B Content Marketing Success: How Social Listening Can Transform Your Strategy
In the world of B2B content marketing, traditional strategies often rely on subject matter experts or skilled writers to generate ideas, produce content, and satisfy marketing goals. However, in an increasingly competitive landscape, creating content that truly resonates with your target audience requires more than just guesswork. Enter social listening, a tool that enables marketers […]
“AI Tool Does in Minutes What Takes Humans Hours—Discover How It’s Transforming Research!”
OpenAI has launched Deep Research, a groundbreaking tool designed to revolutionise the way complex tasks are carried out on the internet. With the ability to independently search, analyse, and synthesise vast amounts of online information in just a fraction of the time it would take a human, this new capability marks a significant leap towards […]
Transport for London Unveils ‘Fabric of London’ in a Celebration of Diversity and Connection
Transport for London (TfL) has launched a bold new integrated campaign that reimagines the iconic seat moquette patterns found throughout the network, with a message celebrating the city’s rich diversity. Named Fabric of London, the campaign, created by VCCP and Wavemaker UK, emerged victorious in Outernet London and The Standard’s London’s Greatest Advertising Competition, which […]
Vinted Unveils ‘Re~invinted’ Campaign, Showcasing the New Culture of Second-hand Trading
Vinted, Europe’s leading online marketplace for second-hand fashion, has launched an innovative new campaign, ‘Re~invinted’, aimed at revealing the dynamic culture behind second-hand trading. The campaign is part of Vinted’s broader creative platform, ‘New Again’, which highlights the joy of giving pre-loved items a second chance, while challenging preconceived notions about the world of resale. […]
Striking the Right Balance Between AI and Human Creativity in B2B Marketing
As AI continues to infiltrate the marketing world, its potential to revolutionise the industry is undeniable. However, while the technology promises efficiency and scalability, it cannot replace the invaluable qualities that human marketers bring to the table. The question is not whether AI should be embraced, but how to strike the right balance between AI […]
The Mindset Shift to Become an Exceptional Leader with Greg Levine
