The EU AI Act: What Businesses Need to Know About the New Global Standard for AI Regulation
As the rapid expansion of artificial intelligence continues, the European Union is setting a precedent with its Artificial Intelligence (AI) Act. Effective from August 1, 2024, this pioneering legislation aims to establish a comprehensive regulatory framework, addressing the ethical, safety, and transparency concerns surrounding AI technologies. With its global reach, the EU AI Act is […]
The Art of Navigating Complex B2B Marketing Journeys: A Blueprint for Success
Views from Greg Levine, Chief Operations and Growth Officer at Vitality In the fast-paced world of B2B marketing, success is no longer defined by traditional tactics alone. The complexities of today’s buyer journeys demand a more nuanced, strategic approach that caters to multiple stakeholders, integrates both brand and demand generation, and carefully prioritises metrics at […]
Why Salesforce’s Lead Object Is Breaking B2B Marketing (And How to Fix It)
In the world of B2B sales and marketing, one persistent issue stands out: the disconnect between sales teams and marketers. Salespeople often critique the quality of the leads they receive, while marketers lament that sales teams fail to follow up effectively. At the root of this frustration lies a fundamental flaw in how CRM systems, […]
Bland AI Secures $65 Million in Series B Funding, Revolutionising AI Voice Technology for Enterprises
In an impressive display of growth and market confidence, Bland AI, the Silicon Valley-based startup, has secured a substantial $65 million in Series B funding. The investment, led by Emergence Capital, alongside continued support from Scale Venture Partners, Y Combinator, and angel investors such as Max Levchin and Jeff Lawson, takes the company’s total funding […]
EE Extends Partnership with Home Nations Football Associations and Wembley Stadium Until 2028
Telecom giant EE has renewed its exclusive lead partnership with the four Home Nations Football Associations and Wembley Stadium in a landmark deal that will see the brand continue to invest in football across the UK until 2028. The extended four-year agreement will see EE’s logo remain visible on the training kits of the national […]
2025: A Key Year for B2B Brands to Unlock the Potential of Connected TV (CTV)
Connected TV (CTV) has become one of the fastest-growing media channels, poised for even greater expansion in 2025. While its allure has mostly captivated B2C and D2C brands, the B2B sector is now beginning to realise its potential. Though navigating CTV for B2B campaigns presents unique challenges, these hurdles are increasingly surmountable with the right […]
Abu Dhabi Set to Become World’s First Fully AI-Native Government by 2027
Abu Dhabi is embarking on an ambitious journey to become the world’s first fully AI-native government by 2027, with the announcement of the “Abu Dhabi Government Digital Strategy 2025-2027.” The Department of Government Enablement – Abu Dhabi (DGE) has set in motion a transformative plan that will see the emirate leading the charge in AI-driven […]
Channel 4’s Black in Business 2024 Initiative Empowers Four Black-Owned Brands with TV Advertising and Mentorship
In a powerful move to elevate Black-owned businesses in the UK, Channel 4 has announced the winners of its Black in Business 2024 initiative, backed by Lloyds Banking Group. Now in its second year, the programme offers a unique opportunity for Black entrepreneurs to gain exposure and support, with each winner receiving £150,000 worth of […]
SoftBank Expands AI and Robotics Investments with Stargate Project and Skild AI
In a bold move to cement its role at the forefront of global technological innovation, SoftBank has announced two major investments aimed at transforming the future of AI and robotics. The first, the Stargate Project, represents a colossal $500 billion initiative to build new AI infrastructure in the United States. The second, an ongoing negotiation […]
Hellmann’s Brings Iconic ‘When Harry Met Sally’ Moment Back for Big Game Ad
In a nostalgic nod to one of the most memorable scenes in film history, Hellmann’s is making its mark on the Big Game with a revamped take on When Harry Met Sally. The new commercial, titled “When Sally Met Hellmann’s,” reunites Meg Ryan and Billy Crystal 35 years after their iconic roles in the 80s […]
