MuleSoft Named a Leader in IDC MarketScape for B2B Middleware, 2024
Salesforce has announced that MuleSoft has been recognised as a Leader in the IDC MarketScape: Worldwide B2B Middleware, 2024. This recognition highlights the powerful capabilities of MuleSoft’s Anypoint Partner Manager in transforming B2B integrations, enabling businesses to streamline operations, automate partner onboarding, and gain full visibility over transactions across the supply chain. Why It Matters […]
UK Government Sets Ambitious Agenda for Economic Growth and AI Infrastructure
The UK government is placing a strong emphasis on economic growth, infrastructure reform, and technological innovation, particularly within the artificial intelligence (AI) sector, as part of its long-term strategy to boost productivity and prosperity. In a landmark speech delivered in Oxfordshire, Chancellor Rachel Reeves outlined the government’s commitment to accelerating the development of critical infrastructure […]
TikTok’s US Ban Sparks Uncertainty: What It Means for Brands and Creators
In a dramatic turn of events, TikTok, the popular video-sharing app, has experienced a temporary shutdown in the US as a result of a new law banning its operation across the country. The app, owned by the Chinese tech giant ByteDance, has been at the centre of a heated debate over national security and data […]
Technology Vision 2025: Trust and Autonomy in the AI Revolution
As artificial intelligence (AI) rapidly evolves and integrates into every corner of business and society, the potential for AI to act autonomously is becoming a reality. But as this technology grows in scope and capability, it raises an important question: how far can we trust these systems to operate without human oversight, and what does […]
Navigating Leadership and Digital Transformation in B2B Marketing: Adapting to Uncertainty and Building a Digital-First Future
Views from Ronan Harris, Managing Director, Google Ireland In an era where digital transformation is the key to staying competitive, B2B marketers must constantly evolve their strategies to keep pace with changing customer expectations and the global business environment. Ronan Harris, Google’s Managing Director for Ireland, shared his insights on leadership and digital adaptation during […]
Pandora Recognised Among World’s Most Sustainable Companies at Davos 2025
Pandora, the world’s largest jewellery brand, has earned a coveted spot on Corporate Knights’ prestigious 2025 Global 100 Most Sustainable Companies list, unveiled at the World Economic Forum in Davos, Switzerland. This recognition follows an exhaustive evaluation of over 8,350 companies worldwide, each with a revenue exceeding USD 1 billion, and focuses on a range […]
Financial Services Sector Poised to Harness the Power of Generative AI, UK Finance Report Reveals
UK Finance has released a new report detailing how financial services firms are embracing generative Artificial Intelligence (AI) to drive innovation, optimise operations, and enhance customer engagement, all while managing the associated risks. The financial services sector, with its long history of responsible technological innovation, is increasingly investing in AI, recognising the vast potential it […]
Resilience and Emotional Investment: Key to Leading Complex B2B Marketing Journeys
Views from Dara Nasr, VP of Global Sales at WeTransfer In the fast-paced world of B2B marketing, understanding the complexity of customer journeys and the critical role of leadership resilience and emotional investment can mean the difference between thriving or just surviving. These two concepts – emotional investment in leadership and resilience in the face […]
Channel 4 Teams Up with KISS Breakfast for Groundbreaking Sponsorship
Channel 4 has become the new headline sponsor of KISS Breakfast, marking the broadcaster’s first-ever partnership with the Bauer Media radio station. The multi-year sponsorship deal, which kicked off on 27 January, will feature a range of Channel 4 promotions across KISS’s flagship morning show. This includes three 10-second credits every hour from 6am to […]
Generative AI Reshaping the Future of Retail: Consumers Demand Personalisation and Faster Delivery
The retail landscape is undergoing a seismic shift, with generative AI (Gen AI) becoming an essential component of the consumer shopping experience. According to the latest research from Capgemini, 71% of consumers now want Gen AI integrated into their purchasing journey, highlighting a growing preference for hyper-personalized content and seamless digital experiences. The rise of […]
