Leading Through Crisis and Brand Resilience: Key Strategies for B2B Marketers
Views from Katie McAlister, Former CMO at TUI UK The challenges B2B marketers face today are multifaceted—ranging from evolving customer expectations to navigating unexpected crises. However, for marketers who can adapt and innovate, crises can also offer opportunities to recalibrate, strengthen brand resilience, and deepen customer relationships. In this article, we will explore how the […]
£60 Million Boost to the UK’s Creative Industries to Drive Economic Growth
The UK Government has unveiled a £60 million funding boost for the creative industries, marking the first step in its ambitious Sector Plan aimed at turbocharging growth across the sector. This significant investment aims to unlock the full potential of the UK’s world-class creative businesses, spanning film, music, video games, and beyond, fostering job creation […]
Launch of the Global Tech & AI Awards 2025: A New Era of Recognition in Technology and AI Excellence
On 14 May 2025, The Tech & AI LIVE event will kick off with the launch of the inaugural Global Tech & AI Awards, an exciting new initiative designed to celebrate excellence and innovation across the technology and artificial intelligence sectors. The awards will honour the outstanding contributions of organisations, teams, and individuals, recognising the […]
Understanding Behavioral Biases and Social Proof: How to Cater to Complex B2B Buyer Journeys
Views from Richard Shotton, Behavioural Scientist In today’s rapidly changing business landscape, B2B marketers are constantly seeking new ways to influence buyer behaviour. Whether your company is trying to convert a new client or retain existing accounts, understanding the psychology behind decision-making is crucial. Insights from behavioural science—particularly biases like sunk costs and social proof—offer […]
Formula 1 Teams Up with Gordon Ramsay to Redefine Premium Hospitality at F1 Garage
Formula 1 has announced an exciting new partnership with multiple Michelin-starred chef Gordon Ramsay, bringing world-class culinary experiences to its premium F1 Garage hospitality. The collaboration, which builds on Ramsay’s longstanding connection with the sport, promises to elevate the guest experience in the heart of the F1 Paddock and Pit Lane. F1 Garage, renowned for […]
Sama on the Move: Qatar Airways’ Groundbreaking AI-Powered Digital Human Takes Social Media by Storm
In a bold move that redefines the future of airline marketing, Qatar Airways has introduced Sama, the world’s first AI-powered digital human cabin crew. Making her debut on Instagram, Sama is set to elevate travel storytelling to new heights, offering a unique blend of human connection and technological innovation. Through her Instagram account, @SamaOnTheMove, Sama […]
Harnessing AI for Competitor Analysis and Intellectual Property Protection: A B2B Marketer’s Guide
Views from Ash Jones, Founder at Great Influence and Luke Besant, Content Shield In today’s rapidly evolving digital landscape, B2B marketers face a dynamic challenge: how to leverage AI to stay ahead of the competition while protecting their intellectual property. Two crucial concepts are emerging: AI-driven competitor analysis and safeguarding content from AI’s potential misuse. […]
Channel 4 Partners with Department for Education to Launch ‘How to Love Your Job’ Series
Channel 4 has teamed up with the Department for Education (DfE) and media agency MG OMD to debut a new branded entertainment series, How to Love Your Job, hosted by Anna Williamson, renowned life coach, author, and podcaster. This series aims to raise awareness of early education and childcare careers, offering a fresh perspective on […]
Aer Lingus Brings #HomeAdvantage to Irish Rugby Fans Ahead of 2025 Six Nations
Aer Lingus is once again partnering with the Irish Rugby Football Union (IRFU) to bring #HomeAdvantage to the Guinness Men’s Six Nations Championship in 2025. The airline, which has long been the Official Airline of the IRFU, will support the Ireland team’s travel to away fixtures in Scotland, Wales, and Italy, while also ensuring that […]
How to Drive Growth in Complex B2B Marketing: Building a Feedback Culture and Leading with Holistic Leadership
Views from Ed Smith, General Manager Marketing at Amazon In the ever-evolving world of B2B marketing, companies are recognising that the role of the marketer has shifted from traditional campaign management to a more integrated, strategic position that influences everything from product development to pricing and customer experience. As marketing becomes more integrated into business […]
