The WEF’s Forecast: AI to Create 170 Million Jobs by 2030 Despite Job Displacement
As we head into 2025, the World Economic Forum (WEF) has outlined a transformative future in its latest Future of Jobs Report. The study projects that by 2030, artificial intelligence (AI) and advanced technology will not only displace millions of jobs but will also create a staggering 170 million new roles globally. The report offers […]
How Global CEOs Are Preparing for an AI Investment Surge
The world of corporate leadership is undergoing a significant transformation, with AI technology at its core. According to the latest research from NTT, an overwhelming 89% of global CEOs view AI as a key component for maintaining long-term profitability, while 77% plan to increase their budgets for AI investment in 2025. AI adoption reached a […]
East Midlands Railway Launches ‘Epic’ Campaign and Rail Sale to Promote Travel
East Midlands Railway (EMR) has launched an ambitious campaign to drive both leisure and business travel, alongside a major Rail Sale offering significant savings on tickets. The new initiative, designed to promote advance booking and highlight EMR’s swift services to London, features the brand’s beloved character, Miles, at the heart of the action. The campaign, […]
Maximising Ad Spend: How LinkedIn Ads Is Helping B2B Marketers Reach Their Perfect Audience
For any business looking to target the right audience, there’s no more frustrating experience than when an ad campaign goes off track. Perhaps you’ve been served an ad for luxury cookware, only to realise you’re not even capable of boiling an egg, let alone using a five-star frying pan. These moments, though mostly a nuisance […]
US-China Tech Tensions Escalate as New AI Chip Export Restrictions Are Unveiled
In a dramatic escalation of the ongoing tech conflict between the United States and China, the Biden administration has introduced sweeping export controls on artificial intelligence (AI) chips, a move that is expected to reshape the global AI landscape and deepen the divide between the world’s technology powers. This landmark policy, announced just days before […]
IBM and L’Oréal Forge Groundbreaking AI Partnership to Pioneer Sustainable Cosmetics
PARIS and NEW YORK, Jan. 16, 2025 — IBM and L’Oréal have announced an innovative collaboration to develop the first-ever AI model focused on cosmetic formulations, aiming to advance the use of sustainable raw materials and reduce energy and material waste in the beauty industry. The partnership seeks to combine L’Oréal’s vast expertise in cosmetic […]
Leadership and Work-Life Harmony in B2B Marketing: Strategies for Complex Journeys and Integrating Brand with Demand
Views from Ed Smith, General Manager for Integrated Marketing at Amazon Europe As B2B marketing evolves, it is essential for leaders to not only adapt their strategies to the shifting landscape but also to reassess how they approach leadership and balance in their teams. Insights from industry leaders like Ed Smith, General Manager for Integrated […]
Renewed Optimism in Marketing Budgets as UK Firms Look to 2025 and Beyond
After the uncertainty surrounding the Autumn Budget prompted a period of restraint in the third quarter, UK businesses have begun to show signs of optimism, with marketing budgets seeing a recovery in the final quarter of 2024. According to the latest IPA Bellwether Report, over 20% of firms reported an increase in their marketing budgets […]
Overcoming Challenges in Agency Growth: The Role of Culture and Resilience in Scaling a Business
Views from Carrie Rose, Founder Rise at Seven Scaling a business, especially a marketing agency, is never a smooth ride. The road is filled with challenges that can make or break an organisation’s success. The story of Rise at Seven, an award-winning SEO and creative agency led by Carrie Rose, offers valuable lessons for B2B […]
The Power of Generative AI and Risk-Taking in Modern Marketing: Insights from Oliver Yonchev of Flight Story
As we navigate the ever-evolving landscape of digital marketing, one thing is certain: change is inevitable. The rise of generative AI and the calculated risk-taking mindset championed by entrepreneurs are redefining the way we approach business and marketing. Oliver Yonchev, Co-Founder and CEO of Flight Story, an innovative global marketing communication company, recently shared powerful […]
