LET THE GAMES BEGIN: EE AND NETFLIX LAUNCH EXCLUSIVE SQUID GAME 2 EXPERIENCE AT THE EE STUDIO IN WESTFIELD WHITE CITY THIS WEEKEND
Shoppers at Westfield White City will find themselves thrust into the high-stakes world of Squid Game this weekend, as EE and Netflix team up to offer an exclusive, immersive experience to celebrate the launch of Squid Game 2. From Friday, January 17th through to Sunday, the iconic Pink Guards from the hit show will be […]
Embracing Playfulness and Resilience in B2B Marketing: Key Insights from the Evolving Agency Landscape
Views from Bill Scott, CEO at Droga5 In today’s dynamic marketing landscape, B2B marketers face an increasingly complex challenge. They must not only reach a fragmented audience through multiple channels but also navigate the turbulence of changing market conditions and evolving consumer expectations. To succeed, marketers must embrace both creativity and resilience, cultivating environments that […]
The Future of Workforce Management: Leveraging AI to Create the Right Teams at the Right Time
Views from Nicky Banedoch, Co-founder at Genie As B2B marketers navigate a rapidly evolving landscape, it is more important than ever to recognise the power of data-driven decisions—especially when it comes to talent management. Gone are the days when businesses relied solely on intuition or serendipity to find the right people for the right roles. […]
Prioritise Metrics by Stage: Focus on Metrics That Align with Each Phase of the Buyer’s Decision-Making Process
Views from Kate Mackie – Global iGTM Lead at EY To evaluate the effectiveness of marketing efforts, it’s essential to align metrics with the buyer’s journey stages. Early stages may require a focus on reach and awareness, while later stages demand attention to conversion and sales metrics. Kate highlighted the importance of understanding “what delivers […]
The Legend Returns: Rewiring the Ford Capri for an Electric Future
The legend is back. With the launch of the all-electric Ford Capri, the iconic sports coupe has been reborn for a new generation. Melding past and future, the Capri injects soul into the world of electric vehicles (EVs) while preserving the rebellious spirit of its predecessor. Athletic performance, cutting-edge technology, and family-friendly features redefine the […]
E.ON Next Launches Bold Energy-Saving Campaign at St Pancras Station
This winter, E.ON Next is spearheading a nationwide energy-saving initiative by transforming London’s bustling St Pancras Station into an interactive hub of energy and money-saving advice. The campaign, running until early February, introduces the ‘Next Pledge Tariff’ – a fixed-term tracker tariff that promises energy prices will remain £50 below the Ofgem price cap. At […]
Ten Lessons from Interviewing B2B Leaders in 2024
As the Editor-at-Large for B2B Marketing, I’ve had the privilege of conversing with some of the most inspirational leaders in the B2B landscape. These discussions, many of which were featured on the B2B Marketing podcast, have offered profound insights into the strategies and philosophies driving today’s most successful businesses. As we bid farewell to 2024, […]
What It Takes to Lead in Big Tech – Dara Nasr VP Global Sales WeTransfer
UK Government Unveils Sweeping AI Action Plan
AI to Transform UK Economy and Public Services In a landmark announcement, Prime Minister Keir Starmer has unveiled the UK Government’s ambitious AI Opportunities Action Plan, aiming to position the nation as a global leader in artificial intelligence while unlocking economic potential and revolutionising public services. The comprehensive plan includes all 50 recommendations proposed by […]
Generative AI and Automation Take Centre Stage: Mediaocean’s 2025 Advertising Trends Report
Mediaocean, the foundational partner for omnichannel advertising, has unveiled its 2025 H1 Advertising Outlook Report, offering a detailed examination of the advertising industry’s rapidly evolving landscape. Based on insights from nearly 700 marketing professionals, the report highlights generative AI as the leading consumer trend, surpassing Connected TV (CTV), and underscores significant shifts in ad spending […]
