Disconnect Between Brand Loyalty and Customer Satisfaction Revealed in New Research
Recent studies from SAP Emarsys have laid bare a troubling disparity between brand loyalty and customer satisfaction across both the UK and US. Despite a strong sense of loyalty among consumers, a striking 83% feel undervalued by the very brands they support. A Tale of Two Markets In the UK, research surveying over 2,000 consumers […]
Copyright Concerns Drive the Need for Fairer AI Development Models
In the ever-evolving landscape of artificial intelligence, 2025 could go down as a watershed moment. As AI continues to revolutionise industries, concerns about data ownership, copyright, and fairness have reached a crescendo. The conversation is shifting from mere technological advancements to ethical frameworks that prioritise inclusion and equitable reward systems. The Problem with Centralised AI […]
Celebrating Diversity and Emotional Leadership: Lessons for B2B Marketers
In today’s complex business environment, diversity and emotional intelligence have emerged as key drivers of success in marketing leadership. These qualities allow leaders to build stronger connections with their teams, foster innovation, and navigate challenges with resilience. Dara Nasr’s journey—from his early years as a child of the Iranian revolution to his leadership roles at […]
What It Takes to Lead in Big Tech – Dara Nasr VP Global Sales WeTransfer
Breaking Silos: A Four-Pillar Framework for Account-Based Expansion
A striking statistic to consider: 76% of marketers report higher ROI using account-based strategies over traditional marketing, according to the ABM Leadership Alliance and ITSMA. Yet, despite its potential, many businesses stumble when it comes to unlocking the full power of expansion revenue. The root cause? It’s not the strategy itself but how it’s implemented. […]
Countdown to AI and Big Data Expo Global: Just Weeks Away!
The highly anticipated AI and Big Data Expo Global is now just weeks away, set to take centre stage at the iconic Olympia, London, on 5-6 February 2025. This premier event offers professionals across industries the chance to delve into the cutting-edge advancements reshaping artificial intelligence and big data technologies. Event Highlights to Watch For: […]
EY Unveils ‘Transformations’ Campaign to Shape the Future of Business Leadership
Ernst & Young LLP (EY) has launched ‘Transformations,’ a dynamic global marketing campaign designed to showcase the firm’s commitment to driving business innovation, transformation, and growth. As a key element of EY’s ‘Shape the Future with Confidence’ brand expansion, the 12-month initiative underscores how EY’s services and expertise enable organisations to thrive in an increasingly […]
Singapore Firmus Earns Acclaim for Pioneering AI Data Centre Design
Categories: Artificial Intelligence, Cloud, Data Centres Singapore’s tech frontier has gained another feather in its cap as Firmus Technologies secures the prestigious Asia Pacific Data Centre Project of the Year award for its groundbreaking AI Factory facility. The accolade underscores Firmus’s role in shaping the next era of energy-efficient, AI-driven computing infrastructure. The AI Factory […]
Tourism Ireland Appoints Grey London as New Strategic and Creative Agency
Tourism Ireland has selected Grey London as its new global creative partner to spearhead its marketing efforts from January 2025. The appointment comes as part of a statutory re-tender process required every seven years, with the goal of bolstering the island’s profile as a leading holiday destination. The tender process, initiated in March 2024, concluded […]
Shepherds Friendly Launches First TV Campaign Amid Policy Milestone
Manchester-based financial mutual Shepherds Friendly is marking a significant milestone of 150,000 active policies with the launch of its first-ever nationwide TV ad campaign. The campaign, designed by local creative agency TrunkBBI, seeks to boost brand awareness and highlight the role mutuals play in supporting people through life’s pivotal moments. A New Creative Direction The […]
