Marketing on LinkedIn: What You Need to Know
LinkedIn is a powerful platform, not just for professional networking but also as a robust marketing tool. However, using LinkedIn for personal purposes differs greatly from leveraging it for business success. To help you navigate LinkedIn’s potential, we’ve compiled this guide, including insights on the newly launched Companies Hub in Campaign Manager. What is LinkedIn? […]
NVIDIA Charts New AI Horizons with CES 2025 Unveilings
In a sweeping keynote at CES 2025, NVIDIA’s CEO Jensen Huang unveiled a bold vision for the future of artificial intelligence, showcasing innovations across gaming, autonomous vehicles, and robotics. The announcements solidified NVIDIA’s position at the forefront of AI’s evolution, from generative models to what Huang termed “physical AI” — AI systems capable of perceiving, […]
How to Maximise Event ROI with Smart Budgeting
Understanding the true costs and revenue potential of user conferences is key to making events a cornerstone of your content strategy. Understanding the real costs of events and managing them effectively can mean the difference between a successful conference and a financial misstep. While many event planners focus on big-ticket items like venue, catering, and […]
From Hype to Necessity: AI’s Role as a Growth Driver in B2B Marketing
Principal Consultant at Intercept Scale Artificial intelligence (AI) has revolutionised marketing, yet many companies dive in without a defined strategy, clear policies, or targeted goals. Unsurprisingly, the results are often inconsistent. AI isn’t a quick fix; it’s a transformative tool requiring focus and intent to unlock its full potential. For businesses willing to lay the […]
Asda Launches Big Jan Price Drop to Ease Post-Festive Financial Pressure
Asda has unveiled its Big Jan Price Drop, offering customers significant savings on over 2,500 everyday products throughout January. This initiative comes at a time when many families are recalibrating their budgets after the festive season, with rising inflation expected to present ongoing financial challenges in 2025. The price reductions span a wide range of […]
Humans in the Loop: Embracing Technology in B2B Marketing
In the rapidly evolving world of B2B marketing, the integration of AI and automation has sparked both excitement and apprehension. While these technologies promise to enhance productivity and streamline processes, a growing concern remains: will humans still have a role to play? The short answer is a resounding yes. “Even with the technology we have […]
Marketbridge Acquires April Six to Drive Global Growth and Integrated Marketing Solutions
In a landmark move to reshape the marketing and consultancy landscape, Marketbridge, a leading integrated growth consulting and marketing firm, has acquired April Six, a specialist marketing and PR agency with a presence in both the UK and the US. The acquisition marks a pivotal step in Marketbridge’s expansion, enhancing its ability to deliver comprehensive, […]
2025 Outlook for 0.0 Beverages: Growth, Challenges, and Changing Social Norms
The landscape for low and no-alcohol beverages continues to evolve, with Heineken® 0.0 and other non-alcoholic options gaining significant traction worldwide. While the category’s growth trajectory remains positive, research highlights persistent social barriers that producers and advocates aim to overcome. Strong Market Growth for 0.0 Beverages Globally, the 0.0 beer market is now valued at […]
How AI is Transforming B2B Marketing: Insights into SEO Strategies and Competitor Analysis
In the rapidly evolving world of B2B marketing, artificial intelligence (AI) is no longer a futuristic concept but a practical tool revolutionising the industry. From refining SEO strategies to uncovering actionable insights through competitor analysis, AI offers marketers unprecedented capabilities to cater to complex buyer journeys and prioritise metrics that truly matter. As B2B marketing […]
Navigating the Squiggly Path: How B2B Marketers Can Drive Growth Through Complex Journeys
In today’s dynamic B2B landscape, the marketer’s journey mirrors that of their customers: non-linear, multifaceted, and increasingly reliant on digital innovation. To stand out in this crowded marketplace, marketers must not only adapt to these evolving paths but also leverage them to drive growth and deliver value. Drawing on insights from Sarah Wilkinson’s career—spanning leadership […]
