Alcohol Change UK Partners with BetterHelp and Leading Brands for Biggest Ever Dry January® Challenge in 2025
Alcohol Change UK is gearing up for its largest Dry January® challenge since its inception in 2013, with 15.5 million participants across the UK expected to take part. This year’s campaign is bolstered by the support of the world’s largest online therapy service, BetterHelp, as the challenge’s first-ever headline partner, alongside a host of official […]
Breaking the Rules: Unconventional B2B Marketing Strategies for LinkedIn
B2B marketing has evolved far beyond the traditional suit-and-tie strategies of yesteryear. LinkedIn, the go-to platform for professionals, has emerged as a creative playground for marketers who dare to stand out. If you’ve ever felt constrained by industry “best practices,” it’s time to break the rules and experiment with bold ideas that cater to complex […]
Iberia’s Heartwarming Christmas Campaign: Home vs. Dream Destinations
In a festive twist on holiday advertising, Iberia Airlines has launched a moving Christmas campaign, placing human connection at its heart. Titled The Christmas Dilemma, the campaign presents a poignant experiment: four travellers must choose between an all-expenses-paid trip to their dream destination or returning home to spend Christmas with their loved ones. A Dilemma […]
OpenAI Backs Duke University Study to Explore AI’s Moral Compass
In a groundbreaking move to bridge the gap between technology and ethics, OpenAI has pledged $1 million to support Duke University’s research into how artificial intelligence (AI) can predict human moral judgments. The initiative underscores the pressing need to explore whether machines can navigate ethical dilemmas or whether such decisions should remain a distinctly human […]
Getting More Sleep Tops Brits’ New Year’s Resolutions for 2025
As the clock ticks down to 2025, a growing number of Brits are swapping traditional New Year’s resolutions for a focus on rest and recovery. Forget crash diets and fitness fads—this year, sleep has emerged as the UK’s top priority for self-improvement. A recent survey reveals that half of UK adults are pledging to get […]
Navigating Non-Linear B2B Customer Journeys: Why Demand Creation is the Future
In the intricate world of B2B marketing, understanding the buyer’s journey has become an increasingly critical challenge. Gone are the days of the predictable sales funnel; today’s B2B customer journeys are anything but linear. With multiple stakeholders influencing decisions and myriad entry points into the process, marketers must adopt strategies that account for every touchpoint. […]
New European Event Showcases Account-Based Marketing and AI Synergy
B2B Marketing, the organisation known for its global marketing community Propolis and high-profile events such as The Global ABM Conference, has announced an exciting collaboration with SPOTONVISION, a leading European B2B marketing agency. Together, they will debut the European ABM Forum in Amsterdam on 3 April 2025. This landmark event is designed to unite B2B […]
What Could Happen If AI Could Feel Emotions?
As artificial intelligence continues to permeate our daily lives, one intriguing possibility has emerged: what if AI systems could genuinely feel emotions? While current AI lacks consciousness and the ability to experience emotions, the notion of emotionally aware AI is no longer confined to science fiction. The Dawn of Emotional AI The idea of AI […]
UEFA and adidas Unveil ‘KONEKTIS’ – Official Match Ball for UEFA Women’s EURO 2025
UEFA and adidas have officially unveiled KONEKTIS, the match ball for the upcoming UEFA Women’s EURO 2025, marking a milestone in football technology and design. As anticipation builds for the tournament draw in Switzerland, KONEKTIS promises to unite fans, players, and the host nation with cutting-edge innovations and striking visual elements. A Technological Breakthrough For […]
How AI will Change Jobs Forever
