How to Cater to Complex Buyer Journeys: A Guide for B2B Marketers
Views from Rob Pierre, Co-Founder of Jellyfish In today’s competitive business landscape, B2B marketers face increasingly complex buyer journeys that involve multiple stakeholders and entry points. With a deep understanding of how to cater to these complexities, businesses can craft marketing strategies that resonate across different decision-making stages, foster strong relationships, and drive demand at […]
Twix Unveils Bold New Brand Platform, Celebrating the Joy of Having It All
Twix is redefining the meaning of abundance with its new global brand platform, ‘Two is more than one’. Building on the brand’s iconic two-bar design, this fresh campaign encourages audiences to embrace the joy of having it all – twice. With a creative twist on its signature duality, Twix celebrates a world where both sides […]
Creating a Truly Inclusive Business: Embracing Diversity in B2B Marketing
Fostering an inclusive business environment is about more than just checking boxes or enforcing policies—it’s about cultivating a culture where every individual feels valued, safe, and truly heard. For Hannah Stringer, Marketing Director at Moneypenny, this means fostering an environment that celebrates diversity in all its forms, enabling people to bring their authentic selves to […]
Neurodiversity and AI: Frankie Woodhead’s Vision for an Inclusive Future
As artificial intelligence (AI) continues to redefine industries, the question arises: is it being designed with everyone in mind? Frankie Woodhead, Chief Product and Technology Officer at Thrive, a leading AI-powered learning management platform, argues that neurodiverse perspectives are not just an asset, but an essential ingredient in creating inclusive, ethical, and effective AI systems. […]
MINI Welcomes Thomas Tuchel: A Perfect Blend of English Spirit and German Precision
As the world eagerly anticipates Thomas Tuchel’s debut as the new manager of the England men’s football team, MINI has added a playful touch to the occasion, celebrating the union of German management and British spirit in a way only the iconic brand could. In a cheeky nod to Anglo-German relations, MINI has reserved a […]
Striking the Right Balance: Blending Familiarity and Discovery in B2B Lead Nurturing
In B2B lead nurturing, finding the delicate balance between content prospects are familiar with and fresh, new insights can be a game-changer. Get it right, and you create an engaging experience that builds trust and drives conversions. But lean too heavily on the familiar, and you risk boring your audience. Go too far into uncharted […]
Unrivalled Networking Opportunities at Tech & AI LIVE London 14-15 May 2025
Tech & AI LIVE London, in conjunction with Cyber LIVE, is set to take place on 14-15 May 2025, offering attendees unparalleled opportunities for networking and collaboration across the worlds of AI, cybersecurity, and digital transformation. This highly anticipated event will bring together top executives, visionary industry leaders, and innovative technology disruptors for two days […]
Marks & Spencer Unveils ‘Love That’ Spring Campaign: A Celebration of Style, Positivity, and Compliments
Marks & Spencer (M&S) is welcoming spring with a vibrant new campaign, ‘Love That,’ designed to uplift and inspire. Focused on spreading joy through style, the campaign encourages individuals to embrace the positivity that the season brings, all while celebrating the powerful ripple effect of a simple compliment. The ‘Love That’ initiative marks a bold […]
Mastering the B2B Marketing Journey: The New Essentials for Growth
Views from Ritchie Mehta, Founder, School of Marketing In the fast-evolving world of B2B marketing, it’s easy to get caught up in the pressure to drive quick conversions. However, successful marketers know that true growth doesn’t happen overnight; it’s built on a deep understanding of customer behaviour, brand strength, and a strategic approach to decision-making […]
WHAT INVESTORS REALLY WANT with Roei Samuel
