Emerging B2B Marketing Trends Set to Define 2025
As the curtain closes on 2024, the world of B2B marketing is on the cusp of transformative changes. From AI-driven personalisation to the rise of private online communities, marketers are preparing to adopt innovative strategies that will shape their success in 2025. Below, we delve into the key trends expected to dominate the industry, offering […]
AI in Action: The UK’s Bold Plan to Transform Public Services and Win Public Trust
The United Kingdom is taking bold steps to demonstrate how artificial intelligence (AI) can modernise public services while adhering to principles of responsibility and transparency. The government has unveiled new records under the Algorithmic Transparency Recording Standard (ATRS) to boost public trust and ensure accountability in AI’s role in enhancing public sector efficiency. Transparency at […]
The ‘K-Wave’ Phenomenon: A £3.5 Billion Boost to the UK Economy
The cultural juggernaut of South Korea, known as the ‘K-Wave’ or Hallyu, is making seismic waves across the UK, driving a £3.5 billion surge in consumer spending. From viral TV shows and chart-topping music to tantalising Korean cuisine, the nation’s appetite for Korean culture shows no signs of slowing down, according to new research by […]
Amazon’s $4 Billion Bet on Anthropic: The New Front in the AI Arms Race?
Amazon has doubled down on its commitment to artificial intelligence with an additional $4 billion investment in Anthropic, bringing its total stake in the AI-focused company to a staggering $8 billion. Announced on 22 November 2024, the investment strengthens Amazon’s ambitions in the AI sector while solidifying its dominance in cloud computing through Amazon Web […]
The C-Suite Awakens: B2B Marketers Must Prove Their Value in the Go-to-Market Ecosystem
As 2025 approaches, B2B marketers face a critical challenge: proving their strategic worth in the go-to-market (GTM) ecosystem. With economic pressures mounting and executive patience wearing thin, marketers must answer a fundamental question from the C-suite: What value does marketing truly deliver? The answer could make or break not only budgets but the credibility of […]
Avanti West Coast Launches Low-Alcohol Beer ‘Safety Thirst’ to Keep Festive Rail Travel Safe
Avanti West Coast has taken an innovative approach to rail safety this Christmas by launching a limited-edition low-alcohol beer, Safety Thirst, to encourage responsible drinking during the festive season. The move comes as research highlights a sharp rise in rail-related accidents where alcohol is a contributing factor during the holiday period. The campaign, backed by […]
Cinch Steps Up to the Oche as Official Partner of 2025 Premier League Darts
Cinch, the online car retailer, has been unveiled as the official partner of the 2025 Premier League Darts, marking an exciting new chapter for the Professional Darts Corporation (PDC) and the growing fanbase of the sport. The partnership, announced on 11 December 2024, comes at a time when the tournament is riding high on a […]
AI Adoption Gap Emerges Between Executives and Junior Marketers
A significant divide in the adoption and trust of AI tools is emerging between senior marketing executives and their entry-level colleagues, with new studies also highlighting a gap influenced by company size. Two recent reports—one by Lightricks in collaboration with the American Marketing Association (AMA) and another by Adobe—reveal that while marketing leaders are embracing […]
Global B2B Digital Ad Spend to Nearly Triple Pre-Pandemic Levels by 2026
Worldwide B2B digital ad spending is on a trajectory to reach $48.15 billion by 2026, almost tripling its pre-pandemic levels, according to a recent EMARKETER forecast released in August 2024. This steady surge reflects a broader shift in how businesses are approaching digital advertising to connect with partners, buyers, and key decision-makers. Steady Growth Through […]
Martechopia Joins Forces with B2B Ignite for a Bigger Platform in 2025
In an exciting development for B2B marketers, Martechopia—B2B Marketing’s renowned martech event—is set to evolve in 2025. Rather than running as a standalone event, Martechopia will now form an integral part of the flagship B2B Ignite conference, taking place on 2 July 2025. This marks a significant step forward in integrating martech into the broader […]
