AI Voice Tech Implicated in Russian Influence Campaign, Report Reveals
Generative AI has frequently been misused, from fabricating academic papers to mimicking artists. Now, it appears to have played a role in state-backed influence operations. A recent report from Massachusetts-based threat intelligence firm Recorded Future highlights a Russian-linked campaign dubbed “Operation Undercut,” which allegedly utilised commercial AI voice generation technology, including tools developed by ElevenLabs, […]
Sheer Driving Pleasure Unites Generations: BMW’s Festive Campaign 2024
BMW’s latest festive campaign, “Das Geschenk” (The Gift), brings the spirit of the season to life with a heartwarming tale that celebrates the enduring joy of driving. The campaign’s centrepiece, a 100-second film, tells the story of a young boy, Tim, and his unique quest to find the perfect Christmas present for his beloved grandmother. […]
This Week’s Top B2B Stories: Investment, Innovation, and Insights
As the week winds to a close, we bring you the highlights from the world of B2B marketing. From underfunded marketing technologies to predictive analytics as the next big thing, here’s a look at the trends and challenges shaping the industry. Marketers Criticise Lack of Investment in Martech Great content is only as impactful as […]
AgentFun.AI Pioneers Tokenised AI Agents on Cronos zkEVM
AgentFun.AI, a groundbreaking platform enabling users to create and trade tokenised AI agents, officially launched on 27 November on the Cronos zkEVM blockchain. Marking the first decentralised application (dApp) dedicated to AI agents within the Cronos ecosystem, this platform combines innovation, gamification, and decentralised technology to create a unique marketplace for AI-driven assets. A New […]
Brave Bison Acquires Engage Digital Partners, Strengthening Its Position in Sports and Entertainment
In a significant move set to redefine the sports and entertainment marketing landscape, Brave Bison, a media, marketing, and technology company, has announced its acquisition of Engage Digital Partners for £11 million. This merger marks a strategic step towards creating an industry-leading sports and entertainment division, combining cutting-edge technology, creative strategy, and unrivalled client expertise. […]
Unwrapping the Power of Festive Storytelling
The chill in the air, the glow of Christmas markets, and the charm of festive adverts signal a special time of year: a season when creativity takes the spotlight and brands pull out all the stops to enchant audiences. More than a time for sales, the festive period offers brands an unparalleled opportunity to forge […]
MHRA Introduces ‘AI Airlock’ to Accelerate Adoption of AI in UK Healthcare
The Medicines and Healthcare products Regulatory Agency (MHRA) has unveiled its pioneering ‘AI Airlock’ initiative, a pilot scheme aimed at streamlining the integration of artificial intelligence technologies into the NHS while prioritising patient safety. This ambitious programme has selected five cutting-edge healthcare solutions that address critical needs, from cancer diagnostics to chronic respiratory diseases. With […]
Punchdrunk Enrichment Teams Up with Mother Design for Imagination-Boosting Campaign
Children’s charity Punchdrunk Enrichment has launched a heartfelt new campaign in collaboration with creative agency Mother Design, aimed at showcasing the transformative power of creativity in education. Titled ‘Give a Big Imagination’, the campaign highlights the Big Give Christmas Challenge, which doubles every donation made until 10 December. All funds raised will support a groundbreaking […]
Unlocking Scalable B2B Marketing with Personality-Driven Strategies
The challenge of creating personalised B2B marketing campaigns often feels like a double-edged sword. Dive too deeply into understanding buyers’ needs, and scalability becomes a nightmare; skim the surface, and messages lose their relevance and fail to connect. Yet, with personality data at the core, marketers are finding a way to break this paradox. Enter […]
Google Unveils Veo and Imagen 3: Generative AI Models to Revolutionise Enterprise Content Creation
Google Cloud has expanded its generative AI capabilities with the launch of two cutting-edge models: Veo, a revolutionary text-to-video generator, and Imagen 3, an advanced text-to-image platform. Both are now integrated into Google’s Vertex AI platform, positioning the tech giant at the forefront of enterprise-focused AI innovation. These models arrive amid growing evidence of generative […]
