Siemens: Why Employees Are the Future of B2B Influencer Marketing
In the fast-evolving world of B2B marketing, tech giant Siemens is redefining influencer strategies by looking inward. Rather than turning to external figures, Siemens considers its employees as the brand’s most powerful influencers and thought leaders. “Your colleagues are your greatest assets,” says Ophelie Janus, Siemens’ global head of thought leadership. Speaking at LinkedIn’s B2Believe […]
Waitrose Tops YouTube UK’s 2024 Christmas Ads Leaderboard with a Festive Whodunnit
As the holiday season approaches, the battle of the Christmas adverts is in full swing, and Waitrose has emerged as the frontrunner on YouTube UK’s 2024 Christmas ads leaderboard. The Google-owned platform’s ranking, current as of 6pm on 20 November, highlights the most-watched festive campaigns, with Waitrose’s cinematic two-parter, Sweet Suspicion: A Waitrose Mystery, taking […]
Why B2B Marketers Must Shift from Marketing Speak to Business Speak
Walk into a room filled with B2B marketers, and you might notice a recurring theme. It’s not their shared enthusiasm for AI or data—it’s their frustration. Many feel undervalued by their colleagues in the C-suite and other departments. The underlying sentiment often boils down to one refrain: “They just don’t get marketing!” This frustration is […]
OpenAI Advances AI Safety with Innovative Red Teaming Methods
OpenAI is doubling down on its commitment to AI safety with the introduction of enhanced “red teaming” methods. These structured testing strategies, combining human and automated elements, aim to identify and mitigate risks in the development of cutting-edge AI models. Red teaming—long a staple of OpenAI’s approach to responsible AI—gains a new edge with the […]
Channel 4 and Domino’s Unveil the World’s First ‘Pizza Spa’ in Hilarious Branded Content Collaboration
In a groundbreaking move blending relaxation with the quirky indulgence of pizza, Channel 4 and Domino’s Pizza have partnered to create the world’s first ‘Pizza Spa.’ Guests at this exclusive retreat, aptly named ‘Dough & Glow,’ can luxuriate in tomato and pepperoni facials, Garlic & Herb ice dips, and the intriguingly named pizza vastas. This […]
Samsung Unveils Gauss2 AI Model at SDC24 Korea: A Leap Towards Smarter Living
Samsung Electronics has unveiled its latest multimodal AI model, Gauss2, at the Samsung Developer Conference 2024 (SDC24) in Korea. This cutting-edge AI is designed to elevate user experiences across Galaxy smartphones, IoT devices, and the broader SmartThings ecosystem. Revolutionising User Experiences Paul Kyungwhoon Cheun, President and CTO of Samsung’s Device eXperience (DX) Division, highlighted the […]
Unlocking the Power of B2B Brand Marketing: Why It Matters and How to Excel
In the world of B2B marketing, a strong brand can often be underestimated, dismissed as a logo or a tagline designed to create uniformity across email signatures and promotional materials. But when built strategically, a brand is more than just an identifier—it’s a cornerstone of business growth, capable of propelling organisations to new heights. So, […]
Nike Celebrates Rafael Nadal’s Legendary Career with Poignant Tribute
As tennis icon Rafael Nadal competes in the final tournament of his illustrious career, Nike is honouring his extraordinary legacy with a stirring campaign film titled Greatness. Directed by Danish filmmaker Martin de Thurah and created by Wieden+Kennedy London, the film captures Nadal’s unparalleled achievements, unrelenting tenacity, and enduring impact on the sport. Over his […]
Why Relationships Matter More Than Ever in ABM
In an era of tighter budgets and heightened ROI scrutiny, many businesses are turning to metrics and automation to navigate uncertainty. But as economic pressures mount, the real key to resilience lies not in dashboards or data points—it’s in relationships. Strong client relationships are the foundation of long-term success, particularly in account-based marketing (ABM). While […]
Salesforce Unveils Agentforce: A New AI Platform for Task Automation
Salesforce, the CRM giant trusted by companies like Amazon and Walmart, has taken another leap in artificial intelligence with the launch of Agentforce, a platform designed to automate everyday business tasks. The new platform promises to revolutionise how businesses manage workflows, leveraging the latest advancements in generative AI to boost efficiency and productivity. A Step […]
