B2B Marketing in the Age of Disconnection: Reinventing Growth for a New Era
For decades, B2B marketing followed a tried-and-true formula: sales teams closed deals with in-person presentations, and marketing efforts centred around trade shows, advertising sponsorships, and printed brochures. Customers bought, companies grew, and industries thrived. Then the internet disrupted everything. With the explosion of products, technologies, and competition, B2B marketing fragmented into a maze of channels, […]
AI Technologies Redefining the Future of Asset Management
The challenges of effective asset management remain significant for many businesses, particularly small enterprises. Recent studies reveal that 43% of businesses either manage inventory manually or neglect to record assets altogether. However, artificial intelligence (AI) is transforming how organisations handle their physical and intangible assets, offering innovative solutions to streamline processes and optimise value.AI-powered fixed […]
Dry January® 2025: Alcohol Change UK Partners with BetterHelp and No-Alcohol Brands to Support Growing Demand for an Alcohol-Free Start to the Year
As millions prepare for a fresh start in the New Year, Alcohol Change UK is ramping up support for its annual Dry January® campaign, announcing its first-ever headline partner, BetterHelp, and a lineup of official sponsors that include popular no- and low-alcohol brands like Lucky Saint, Lyres, DASH Water, and TRIP Drinks. With a growing […]
DemandScience and Terminus Merge to Drive Data-Centric B2B Marketing
In a significant move for B2B marketing, DemandScience and Terminus have announced their merger, marking a new chapter of consolidation within the B2B media and lead generation landscape. The merger places data at the forefront of B2B marketing strategies, underscoring its vital role in understanding and engaging potential buyers. Founded in 2012, DemandScience is a […]
NVIDIA AI Summit Japan: Powering Japan’s Ambitions to Lead in Artificial Intelligence
Japan has set its sights on becoming a global leader in artificial intelligence, harnessing cutting-edge technology to address its economic and social challenges. At the NVIDIA AI Summit Japan, industry experts highlighted Japan’s drive to develop advanced AI language models and digital infrastructure, with a key focus on cultural and linguistic nuances vital for sectors […]
Topps Unveils UEFA EURO 2024™ Collection with José Mourinho as Ambassador and “Sticker Manager”
Topps, the iconic trading card brand and official licensed partner for UEFA EURO 2024™, has launched an exciting new collection celebrating Europe’s biggest football event. With an impressive track record as UEFA’s go-to partner for club competitions and the UEFA Champions League, Topps is now expanding its influence to UEFA national team competitions, including UEFA […]
Arketi Group Receives Private Equity Boost to Lead B2B Tech Marketing Network
ATLANTA — Arketi Group, a prominent digital marketing and PR firm specialising in business-to-business (B2B) technology, has announced a significant new partnership with private equity firms Go Capital and Station Partners, positioning itself at the helm of a new B2B marketing and communications agency platform. This strategic investment, unveiled today, aims to accelerate Arketi Group’s […]
Africa’s Path to Becoming a Major AI Player: Challenges and Ambitions
Africa is at a crossroads in its journey to establish itself as a global force in artificial intelligence, but obstacles such as limited funding, infrastructure challenges, and fragmented regulation have left the future of the sector uncertain. As AI gains momentum worldwide, African researchers, innovators, and entrepreneurs are increasingly determined to carve out a space […]
Disney Unveils Heartwarming Christmas Ad ‘The Boy and the Octopus’ with Director Taika Waititi to Support Make-A-Wish
This holiday season, Disney has released a heartwarming Christmas ad titled The Boy and the Octopus, directed by Oscar-winner Taika Waititi. The ad tells the whimsical story of a young boy who discovers an unexpected companion during a seaside holiday – a playful octopus that attaches itself to his head. As the boy brings the […]
Avoiding the B2B ‘Bore’ Trap in Marketing
Are your B2B marketing efforts turning off potential clients? Richard Holmes from Ledger Bennett explains why a one-sided, sales-driven approach risks losing the very thing that marketers crave: buyer engagement. We all know that person at a party. The one who seems friendly enough at first, but once they start talking about themselves, they just […]
