Western Drivers Wary of In-Vehicle AI, Global Study Reveals
A recent global survey has highlighted a significant divide between Eastern and Western drivers’ attitudes toward in-vehicle AI, with European drivers notably cautious about the technology’s integration into connected cars. The study, conducted by MHP, surveyed 4,700 drivers across China, the United States, Germany, the UK, Italy, Sweden, and Poland, revealing clear regional differences in […]
O2’s New Christmas Campaign Sheds Light on Data Poverty Affecting Millions
This Christmas, telecom giant O2 is raising awareness of a pressing but often overlooked issue affecting the lives of millions: data poverty. In collaboration with the digital inclusion charity Good Things Foundation, O2’s campaign highlights the difficulties faced by around two million households in the UK who are unable to afford essential mobile data. The […]
Is AI Really Set to Replace Illustrators? Industry Expert Explores the Future of Creative Careers
With the rise of AI, the illustration industry is buzzing with concerns about whether technology might soon replace human creativity. James Hughes, an illustration agent at Folio Art, shares insights on the future of illustration, offering a balanced perspective on how AI might shape, but not necessarily replace, creative careers. AI’s Growing Influence on Illustration […]
Over a Third of B2B Transactions Now Happen Outside Office Hours, Reveals HeadQ
Helsinki-based B2B eCommerce platform HeadQ has unveiled data revealing that over 36% of B2B sales transactions are now occurring outside standard office hours. The findings highlight a growing trend in digital purchasing, with more than a third of B2B buyers increasingly active during evenings and weekends, a shift that traditional B2B sales teams may struggle […]
Ross Kemp Investigates: Are Brits Really Happy with Their Smart Meters?
In an ambitious new campaign by Smart Energy GB, actor and TV personality Ross Kemp is taking to the streets to uncover the truth about smart meters and their impact on everyday households. Teaming up with creative agency AMV BBDO, the campaign features Kemp as he visits homes across the UK, speaking to residents about […]
Why B2B CMOs Are Questioning the Value of ABM Platforms
Account-based marketing (ABM) platforms were hailed as game-changers for B2B marketing, promising to elevate targeting strategies by focusing on high-value accounts. These platforms shifted attention from traditional leads to account signals, offering data-driven insights and streamlined communication with sales teams. But as CMOs reflect on their experiences with these platforms, many report frustration. Despite their […]
GitHub Enhances AI Toolkit with Multi-Model Copilot and Launches Spark for Web Development
GitHub is upping the game for developers with two major updates: an expanded, multi-model Copilot and the launch of GitHub Spark, a natural language tool designed to simplify web development. These new tools reflect GitHub’s evolving approach to AI-assisted development, aiming to provide developers with greater flexibility, efficiency, and ease. Multi-Model Copilot: A New Era […]
“Christmas Starts Here”: The Magic of M&S’s 2024 Holiday Campaign
This year, Marks & Spencer is bringing Christmas cheer to screens nationwide with its enchanting new campaign, “Christmas Starts Here.” The centerpiece of the campaign is a 90-second TV advert brimming with festive spirit, featuring 10-year-old Skylar Blue, a rising talent discovered on Britain’s Got Talent, and directed by Emmy-nominated filmmaker Elliot Power. Set to […]
B2B Content Marketing in 2025: A Look at Benchmarks, Budgets, and Trends
The latest report on B2B content marketing from the Content Marketing Institute (CMI) and MarketingProfs highlights the challenges, successes, and areas for improvement in the industry. Based on insights from 980 B2B marketers, this research, sponsored by The MX Group, offers a snapshot of where content marketing stands as businesses gear up for 2025. An […]
ASI Alliance Unveils AIRIS: A Groundbreaking AI That Learns Through Minecraft
The ASI Alliance, a coalition of leading technology firms including SingularityNET and Fetch.AI, has launched AIRIS, an advanced AI system designed to learn autonomously within the popular video game Minecraft. AIRIS, or Autonomous Intelligent Reinforcement Inferred Symbolism, marks a significant step towards creating proto-Artificial General Intelligence (AGI), showcasing an innovative approach that leverages multiple cutting-edge […]
