Carlsberg Unveils a Bold New Visual Identity for Somersby as Part of ‘Beyond Beer’ Expansion
The Carlsberg Group has launched a refreshed global brand identity for Somersby, its flagship Beyond Beer brand, as part of a strategic effort to accelerate long-term growth in the evolving Beyond Beer market. This brand refresh not only aims to give Somersby greater visibility and distinction on crowded shelves but also to strengthen brand consistency […]
Learn the Power of Leadership from All Blacks Captain Sean Fitzpatrick
Anheuser-Busch InBev Reports Modest Q3 Growth with Digital Channels Driving Revenue
Anheuser-Busch InBev (AB InBev) posted moderate revenue growth in its third quarter, boosted by digital initiatives and robust performance on its B2B platform, BEES. Despite these gains, the company remains focused on opportunities for further improvement, according to CEO Michel Doukeris. The global brewer, known for brands like Budweiser, Stella Artois, and Corona, saw revenue […]
AI Agents: What Marketers Need to Know About the Next Frontier in Tech
Artificial intelligence is evolving rapidly, with AI agents now emerging as a transformative technology that can autonomously handle tasks ranging from booking reservations to negotiating business deals. Industry giants like Salesforce and OpenAI are pioneering this technology, with other companies like HubPost and Pactum AI following suit. At the recent Advertising Week in New York, […]
Boots Unveils Magical 2024 Christmas Campaign with Adjoa Andoh as Mrs. Claus in Beauty “Werkshop”
Boots has launched its star-studded 2024 Christmas campaign, The Christmas Makeover, featuring Bridgerton star Adjoa Andoh as a glamorous and empowered Mrs. Claus. In a departure from the retailer’s previous festive campaigns, Boots delivers a Hollywood-style spectacle, celebrating the magic of beauty and highlighting the often-overlooked powerhouses of Christmas preparations. Set in Mrs. Claus’ vibrant […]
Mastering LinkedIn Marketing: Essential Tools, Strategies, and New Features
Using LinkedIn as a personal networking platform is one thing, but fully harnessing its power for marketing requires a different approach. LinkedIn is a vital space for B2B marketers to build connections, generate leads, and establish thought leadership. Here’s a comprehensive guide to LinkedIn’s tools, strategies, and new features, including its latest post-boosting tool for […]
Google’s Project Jarvis Leak Reveals Ambitious Plans for Next-Gen Gemini AI
Recent leaks have revealed Google’s ambitious vision for the next evolution of its AI, known internally as Project Jarvis. Set to redefine the capabilities of the Gemini chatbot, Project Jarvis represents a major leap in autonomous AI assistance, aiming to shift from passive voice commands to active, real-time task management. Unveiled partially at the I/O […]
Amazon’s 2024 Christmas Ad “Midnight Opus” Celebrates the Power of Kindness
Amazon’s 2024 Christmas campaign, Midnight Opus, tells a touching story that showcases how small acts of kindness can spark joy and bring people together. The campaign’s central film follows a theatre janitor whose remarkable singing talent is unexpectedly discovered and celebrated by his colleagues. Directed by award-winning filmmaker Wayne McClammy and produced in partnership with […]
Why Account-Based Expansion is the Key to B2B Growth
With rising customer acquisition costs and growing economic pressures, B2B companies are rethinking traditional approaches to growth. Instead of focusing solely on new account acquisition, businesses are beginning to unlock hidden revenue by expanding within their existing customer base—a strategy known as account-based expansion. This approach promises sustainable growth, faster sales cycles, and a reduction […]
Anthropic Calls for Proactive AI Regulation to Prevent Potential Catastrophes
In a strong appeal for regulatory intervention, artificial intelligence firm Anthropic has highlighted the pressing need for comprehensive AI governance. Warning that the risks associated with advanced AI could have far-reaching societal impacts, the company argues that targeted, well-structured regulation is vital to unlocking AI’s benefits while mitigating its dangers. As AI capabilities in areas […]
