Google to Acquire Wiz for $32 Billion, Enhancing Cloud Security with AI
MOUNTAIN VIEW, Calif. and NEW YORK, N.Y. (March 18, 2025) — Google LLC has confirmed a definitive agreement to acquire Wiz, a leading cloud security platform, for $32 billion in an all-cash deal. The acquisition, subject to closing adjustments and regulatory approvals, marks a significant investment in Google Cloud’s cybersecurity capabilities, aiming to accelerate the […]
London Film School Launches New Master’s Programmes as It Enters a New Era
The London Film School (LFS), a prestigious institution with a long history of nurturing filmmaking talent, has announced the launch of two new master’s programmes – MA Film Marketing and MA Film Producing. Starting in September 2025, these one-year courses aim to provide a unique blend of academic rigour and real-world engagement, positioning graduates to […]
Amazon Leverages AI to Drive Sustainability and Enhance Efficiency in Global Operations
By combining artificial intelligence (AI) with cutting-edge technology, Amazon is not only improving operational efficiency but also making significant strides in sustainability. These AI-based tools, built on Amazon Web Services (AWS), are supporting Amazon’s commitment to its Climate Pledge, aimed at achieving net-zero carbon emissions by 2040. From water conservation efforts to energy optimisation, AI […]
Innovid: The Future of AI-Driven Omnichannel Advertising
In a strategic move to strengthen its position in the rapidly evolving advertising technology landscape, Mediaocean has unveiled Innovid as the unified brand for its global ad tech business, following the high-profile merger with Flashtalking. This merger, which was completed in February 2025, marks a new chapter for the company, as it looks to address […]
Why the Traditional Buyer Journey is Failing the B2B Technology Sector
The traditional B2B buyer journey is increasingly irrelevant in today’s fast-paced and multifaceted technology landscape. As buyers become more self-sufficient and empowered, the old sales funnels are no longer effective in guiding them through their purchasing decisions. A shift towards more dynamic and flexible models is necessary to meet the demands of modern buyers, especially […]
Introducing Gemma 3: A New Era for Portable, High-Performance AI
Google’s Gemma family of open models continues to set new benchmarks for AI accessibility, with the introduction of Gemma 3. This latest model builds upon the success of its predecessors, powered by the same technology as the advanced Gemini 2.0 models. Designed to meet the growing demand for lightweight, high-performance AI, Gemma 3 promises to […]
Building a Strong, Scalable Brand: Insights on B2B Marketing in 2025
Views from Rob Pierre, Investor & Advisor (Co-founder & former CEO of Jellyfish) As businesses evolve in 2025, one truth stands clear: a brand’s success is increasingly defined by its culture, authenticity, and ability to navigate complex customer journeys. In the world of B2B marketing, this means crafting a strategy that resonates with multiple stakeholders, […]
Dreams Unveils Playful Campaign to Match Customers with Their Perfect Bed
Dreams, the UK’s leading bed retailer, has launched a fresh and fun brand campaign designed to help customers find “the bed that loves you back.” The campaign, aptly titled Finding You a Bed that Loves You Back, focuses on matching people with beds tailored to their specific needs. The new platform is the brainchild of […]
How B2B and B2C Brands Leverage Generative AI: Different Approaches, Same Technology
Generative AI (genAI) is rapidly changing the business landscape, but its adoption varies greatly between B2B (business-to-business) and B2C (business-to-consumer) companies. While both sectors harness AI for content generation, personalisation, and automation, their strategies differ in several key areas, from social media management to sales enablement. Understanding how these two groups utilise the same technology […]
DeepSeek: A Cautionary Tale Amid the AI Hype
The launch of DeepSeek has stirred excitement across the tech world, with headlines hailing it as the next major leap in generative AI. But while the technology behind DeepSeek is certainly impressive, its debut underscores the current state of artificial intelligence: full of promise, but perhaps a little too hyped for practical business use just […]
