Asda Enlists Heroic Gnomes to Save Christmas in Festive 2024 Ad Campaign
Asda’s Christmas campaign for 2024 brings a dash of adventure and nostalgia, as a team of animated garden gnomes leaps to the rescue to save a snowed-in store in time for the holidays. Devised by Havas London and set to the iconic A-Team theme, the 90-second ad follows five new gnome characters—Max, Gnibbles, Gnorma, Gnicky, […]
AI in Podcasting: Revolution or Risk for Authenticity?
The latest advancement in artificial intelligence has made producing podcasts easier than ever, while blurring the line between human and AI voices. Google’s NotebookLM, a tool originally designed for research and summarisation, now features a text-to-voice function that transforms written text into a lifelike podcast conversation between two AI-generated hosts. TechRadar senior editor Graham Barlow […]
Five B2B Marketing Lessons from Trick-or-Treating
As Halloween fills the streets with trick-or-treaters, there’s a surprising amount B2B marketers can learn from these costume-clad candy hunters. Just as children carefully plan their routes and look for the houses with the best treats, B2B prospects navigate the buying process with similar precision and selectiveness. Here are five marketing strategies inspired by the […]
PMG Joins the Conscious Advertising Network to Advance Ethical Advertising Practices
PMG has announced its membership in the Conscious Advertising Network (CAN), a global nonprofit focused on separating advertising from harmful content. This commitment follows PMG’s expansion into the UK, marked by its acquisition of RocketMill last year and the completion of RocketMill’s rebrand as PMG earlier this year. By joining CAN, PMG strengthens its pledge […]
Apple Launches the New iMac with M4 and Apple Intelligence in Fresh Colours
Apple has unveiled its latest iMac, powered by the M4 chip and integrated with Apple Intelligence, bringing a leap in performance and versatility to its iconic all-in-one desktop. Designed in a sleek, ultra-thin form and available in vibrant new colours, the iMac continues Apple’s tradition of marrying power with aesthetic appeal. The M4 chip is […]
The Myth of B2B vs B2C Marketing: Time to Bust the Myths
At the 2024 ANA Masters of Marketing Conference in Orlando, a resounding message emerged: it’s time to ditch the outdated notion that B2B marketing is an entirely different beast from B2C. The idea that B2B is all business and no emotion, some sort of robotic realm compared to consumer marketing, is a myth holding the […]
Open Source Initiative Launches Framework to Define Open-Source AI
The Open Source Initiative (OSI) has introduced the first official Open Source AI Definition (OSAID), providing a structured framework to help identify when AI systems can be classified as truly open-source. Launched at the All Things Open conference, this definition is the result of years of collaboration among global industry stakeholders, including tech organisations, government […]
Meet the Man Behind EE & BT’s Rebrand – Christian Thrane, MD of Marketing at EE & BT
Müller Corner Brings Back 90s Favourites in New “Let’s Get Ready to Crumble” Campaign
Müller Corner is set to rumble across UK dairy aisles with the revival of two beloved 90s flavours, Apple Crumble and Cherry Bakewell, as part of a nostalgic campaign that takes its cue from PJ & Duncan’s iconic 1994 anthem, “Let’s Get Ready to Crumble.” This playful twist—now “Let’s Get Ready to Crumble”—is poised to […]
How Mastercard’s B2B Marketing Leader Transformed the Sales Team’s Perception of Marketing
Mastercard’s sales team once turned to marketing for “pretty pictures” to polish presentations, but today, thanks to B2B marketing head Lisa Maxwell, the function is seen as a vital driver of growth and strategy. Since Maxwell’s arrival as Vice-President of B2B Marketing in 2017, she has led a transformation in which marketing’s role has shifted […]
