Mastering LinkedIn Marketing: Essential Tools and Strategies for B2B Success
LinkedIn has become a powerhouse in B2B marketing, providing businesses with a platform to connect, build relationships, and showcase their expertise. While using LinkedIn personally can help develop professional connections, leveraging it for marketing purposes requires a strategic approach. Understanding the site’s tools and marketing strategies is crucial for businesses looking to maximise their potential […]
Greggs Unveils Champagne Bar at Fenwick in Newcastle, Pairing Sausage Rolls with Luxury Bubbles
In a bold and unexpected move, Greggs, the beloved British bakery chain, is launching its most premium venture to date—a Champagne bar at Fenwick’s iconic department store in Newcastle. Opening on 24 October and running until 31 December, this collaboration will see Greggs’ famous savoury delights paired with some of the finest Champagnes, marking the […]
Flexible Frameworks Set to Transform Sales & Marketing in 2025: A Preview of the Strategy & Planning Series
As we approach 2025, B2B marketers are shifting away from rigid, outdated strategies in favour of flexible frameworks that can adapt to the ever-changing landscape of buyer expectations. In today’s fast-paced world, success hinges on agility, responsiveness, and the ability to pivot quickly. The upcoming 2024 Strategy & Planning Series, taking place from October 28 […]
AI Governance in Crisis: 95% of Firms Yet to Implement Risk Frameworks
A new report has revealed a worrying gap in AI governance, with 95% of businesses yet to implement frameworks to manage the risks associated with artificial intelligence. As firms increase their reliance on AI for everything from customer service to predictive analytics, the lack of formal oversight raises significant concerns about data security, bias, and […]
UK Sports Betting Campaign Urges Punters to Rethink ‘Gut Instinct’ Approach
In an era where UK sports betting is a booming £4 billion industry, with around 5-6% of Britons placing regular bets, a new campaign is shedding light on a curious trend: many punters are relying more on intuition than data when making their betting decisions. According to recent research, more than half of UK bettors […]
Lloyds Banking Group Celebrates British SMEs in Ambitious Dual Campaign
In a bold move, Lloyds Banking Group has launched two simultaneous advertising campaigns for its flagship brands, Lloyds Bank and the Bank of Scotland, promoting the same product to support small businesses across the UK. This innovative approach highlights the importance of British SMEs, while maintaining the distinct identities of both banks. Championing Small BusinessesThe […]
Endor Labs Launches AI Model Evaluation Tool to Improve Security and Quality
Endor Labs has unveiled a new tool designed to evaluate and score artificial intelligence (AI) models, aiming to simplify the task of identifying the most secure and high-quality open-source AI models available. The tool, called Endor Scores for AI Models, focuses on critical aspects such as security, popularity, quality, and activity, providing developers with a […]
Zopa Bank Partners with John Lewis Money to Offer Personal Loans to 23 Million Customers
In a significant development aimed at expanding financial services, Zopa Bank has announced a new partnership with John Lewis Money, making its award-winning personal loans available to 23 million John Lewis customers. This collaboration seeks to offer consumers more flexibility in their finance options, while maintaining a focus on simplicity, transparency, and value. From today, […]
What the LinkedIn Debate Over a HockeyStack Report Reveals About the State of B2B Marketing
In the ever-evolving world of B2B marketing, there appear to be two distinct schools of thought – and if this week’s LinkedIn debate is anything to go by, it’s clear that the landscape is far from simple. The Touchpoint DilemmaIs it true that closing a B2B SaaS deal in 2024 requires over 250 touchpoints? That’s […]
Unlocking the Power of Machine Learning: 5 Game-Changing Innovations for Businesses
Machine learning (ML) is rapidly reshaping the way businesses operate, driving innovation and unlocking new possibilities across various sectors. By harnessing large volumes of data and applying sophisticated algorithms, ML enables companies to automate tasks, make more accurate predictions, and uncover valuable insights to enhance performance. From personalised customer experiences to predictive maintenance and advanced […]
