Co-op Partners with Salford Poet to Celebrate Mancunian Spirit at Co-op Live
In a celebration of community, culture, and sustainability, Co-op has teamed up with the legendary Salford-born poet, Dr John Cooper Clarke, to mark its unique partnership with the UK’s largest live entertainment venue, Co-op Live. The collaboration showcases the retailer’s deep ties to Manchester and its commitment to supporting the local community, all wrapped in […]
5 Game-Changing Trends Transforming B2B Marketing—Are You Keeping Up?
The B2B marketing landscape is undergoing significant transformation, driven by five crucial trends reshaping how businesses engage with buyers and manage their sales processes. 1. The New Generation of Buyers:Gen X and Y are increasingly entering decision-making roles, with a clear preference for digital-first interactions. Traditional approaches are giving way to platforms like social media, […]
How Maybelline is Tackling Gen Z’s Mental Health Crisis—And How You Can Get Involved!
Maybelline has launched a new campaign focused on Gen Z’s complex relationship with social media and mental health. Developed by Nice and Serious, the campaign highlights that 73% of young people face anxiety and depression, exacerbated by social media pressures, with 77% feeling pressure to look good online. Coinciding with World Mental Health Day, the […]
TikTok Launches AI-Powered Smart+ Tools to Boost Advertisers’ ROI
TikTok made a big splash at New York’s Advertising Week with a series of cutting-edge announcements, unveiling AI-driven tools designed to enhance campaign performance, provide better measurement insights, and bolster privacy protection for advertisers. David Kaufman, TikTok’s global head of monetization product solutions and operations, highlighted the platform’s commitment to innovation: “We’re building for the […]
Oracle Strengthens Unity CDP with New Features to Power B2B Marketing
At the forefront of this year’s Oracle CloudWorld event in Las Vegas, Oracle has unveiled several significant enhancements to its Unity Customer Data Platform (CDP), part of the broader Oracle Fusion Cloud CX suite. These updates are aimed squarely at improving the B2B buying process, with a key focus on creating stronger synergies between sales […]
Euston Station’s Advertising Boards Switched Off Amid Safety Concerns
London’s Euston station has come under fire after Network Rail faced mounting criticism over its management of the busy rail hub. The controversy centres on the replacement of the main concourse’s departure boards with giant digital advertising screens, a move that has been blamed for exacerbating overcrowding and compromising passenger safety. Earlier this year, Network […]
AI’s Limitations in High-Stakes B2B Industries: Where Human Expertise Reigns Supreme
In today’s fast-paced B2B landscape, artificial intelligence (AI) is often seen as a powerful tool, capable of transforming marketing strategies and business operations. However, while AI has made remarkable strides, it is far from being a universal solution, especially in high-stakes B2B industries where precision, creativity, and human insight are non-negotiable. As businesses increasingly adopt […]
Santander Calls for Government Action on Skills Gap as It Launches Free Education Platform
Santander UK has sounded the alarm on the urgent need for the government to prioritise leadership, digital, and sustainability skills to address the UK’s productivity crisis. In its newly released report, Tomorrow’s Skills, the bank highlights the challenges facing the workforce, shaped by three key societal shifts: changing work attitudes, the rise of artificial intelligence […]
Battle of the Bots: ChatGPT, Gemini, and Perplexity Go Head-to-Head – You Won’t Believe Who Came Out on Top!
The AI-powered chatbot landscape has been evolving rapidly, and in 2024, three major contenders have emerged: Google’s Gemini (formerly known as Bard), OpenAI’s ChatGPT, and Perplexity AI. Each offers unique capabilities, but which one stands out when it comes to real-world marketing advice and creative problem-solving? We put these chatbots to the test on two […]
Zeta Global Launches Advanced Mobile Experience and AI Agents to Revolutionise Marketing Strategies
At the recent Zeta Live event in New York, Zeta Global unveiled a cutting-edge AI-powered mobile solution alongside an expanded suite of AI agents designed to help marketers harness customer insights across all touchpoints, especially mobile. Zeta Global’s Chief Technology Officer, Christian Monberg, highlighted the current challenge businesses face with mobile as a disconnected channel, […]
