Fussy Takes on the BO Battle with Deborah Meaden in a 90s-Inspired Music Video
Natural deodorant brand Fussy has taken a bold, nostalgic leap with the launch of its first-ever YouTube ad—a 90s-style music video featuring Dragon’s Den star and investor Deborah Meaden. This quirky yet eye-catching campaign takes place in an unexpected setting—inside the armpit of a gym-goer—and pits nature’s finest ingredients against their not-so-natural rivals in a […]
AI’s Shortcomings in Industry Knowledge: The Challenge for Companies in Specialised Sectors
Despite their impressive capabilities, generative AI models such as ChatGPT are showing gaps in specific industry knowledge. Companies from a variety of sectors, including sports, farming, and finance, are discovering that these AI systems—trained on broad datasets sourced from the internet—lack the depth needed to accurately address their unique needs. Earlier this year, the PGA […]
Driving B2B Success Through Strategic Content Marketing
In today’s digital landscape, B2B content marketing has emerged as a crucial tool for businesses seeking to engage, educate, and convert their target audiences. By producing relevant, high-quality content across various digital channels, companies can build trust, demonstrate authority, and drive long-term relationships with their customers. What is B2B Content Marketing? At its core, B2B […]
Inside the BBC’s Bold Battle Against Disinformation: How They’re Fighting Fake News Head-On
The BBC has launched a powerful new campaign, “The Fight for Truth,” highlighting its global efforts to combat disinformation and reinforce its role as a trusted source of news. Narrated by Clive Myrie, the 90-second film showcases the critical work of BBC journalists as they navigate the challenges posed by misinformation, from AI deepfakes to […]
The BIGGEST Leadership Hacks from a Media CEO!
Behind Betterment’s Bold B2B Campaign: Boosting Brand Awareness with Pro Athletes
Betterment, the fintech company that pioneered the “robo-advisor” concept for digital investing, is embarking on a bold new journey to increase its brand awareness in the B2B space. Despite its long-term success, Betterment faces a unique challenge—competing with industry giants like Fidelity Investments, whose omnipresence in both the digital and physical financial sectors overshadows smaller […]
Smart Glasses: It’s the AI, Not the AR, That Will Change the Game
The tech world is abuzz with smart glasses, the next big leap in consumer technology. Recent demonstrations by Meta and Snap have wowed audiences with impressive augmented reality (AR) visuals. But what truly sets these devices apart isn’t the AR features – it’s the integration of artificial intelligence (AI) that promises to reshape how we […]
Alzheimer’s Society Shines a Light on Dementia’s Hidden Crisis with New ‘Behind Closed Doors’ Campaign
On 3rd October 2024, Alzheimer’s Society unveiled a powerful new campaign, Behind Closed Doors, to highlight the stark reality of dementia and the lack of support available for families affected by the condition. The campaign, fronted by TV presenter Anna Richardson, whose father lives with vascular dementia, launched an immersive installation at London’s Southbank, aiming […]
Pushing the Boundaries: How Hackers are Using Generative AI for Innovation
The Sundai Club, a collective of tech enthusiasts and innovators, gathers once a month near MIT with a singular goal: to explore the potential of generative AI in creating innovative tools that address real-world problems. Earlier this year, the group developed a prototype specifically designed for journalists, showcasing the transformative potential of AI in the […]
Selena Gomez and Sephora Team Up for Groundbreaking Mental Health Campaign – 100% of Sales Donated!
Sephora and Selena Gomez’s Rare Beauty have teamed up once again for the ‘Make a Rare Impact’ campaign, timed to coincide with World Mental Health Day on October 10. As part of this initiative, Sephora will donate 100% of sales from Rare Beauty products to the Rare Impact Fund, which Gomez founded in 2020 to […]
