8 Demand Generation Trends to Watch for in 2024
Demand generation has evolved, especially in the post-pandemic world, where businesses have had to adapt to changing buyer behaviours. Traditionally focused on filling the top of the funnel, today’s marketers are shifting their strategies to emphasise quality over quantity and guide customers through their entire buying journey. Here are eight key demand generation trends that […]
OpenAI Expands Advanced Voice Mode: How to Access Its Latest Features
OpenAI is rolling out its Advanced Voice Mode to a wider audience, offering a more natural way to interact with its AI model, ChatGPT. This updated version allows users to interrupt responses mid-sentence and can adjust its tone and content based on the emotion it detects in the user’s voice. Originally teased in May 2024 […]
Nationwide Revives ‘A Good Way to Bank’ Campaign with Fourth Instalment Featuring Dominic West
Nationwide Building Society has launched the fourth instalment of its ‘A Good Way to Bank’ campaign, bringing back Hollywood actor Dominic West as the out-of-touch CEO of fictional rival, A.N.Y. Bank. This time, West is joined by his daughter, played by Grace Hogg-Robinson, in a humorous portrayal highlighting the benefits of banking with a ‘modern […]
Implementing Marketing Automation: Canon Austria’s Journey
Marketing automation is a powerful tool, but introducing it to an organisation is no small task. In this case study, we explore how Canon Austria navigated the challenges, overcame resistance, and embraced the transformation to successfully integrate marketing automation into their operations. The Rollercoaster of ChangeChange is never easy, and implementing marketing automation is no […]
Unlock the Future of AI: Databricks’ Groundbreaking Advances in Data Governance and Custom LLMs Revealed
In anticipation of the AI & Big Data Expo Europe, AI News sat down with Ivo Everts, Senior Solutions Architect at Databricks, to discuss groundbreaking developments in open-source AI and data governance. One of Databricks’ key innovations is the DBRX model, which has set a new standard for open large language models (LLMs). Everts explained […]
The Very Group Unveils ‘Very Media Group’ in Partnership with SMG
The Very Group, the digital retailer behind Very and Littlewoods, has announced the launch of ‘Very Media Group,’ a new retail media proposition developed in collaboration with SMG, the UK’s leading independent retail media operator. This move positions The Very Group as a premier choice for brands seeking data-driven marketing solutions, leveraging its daily 1.4 […]
How Leading CMOs are Navigating the ROI Challenge in a Changing Marketing Landscape
CMOs today face growing pressure to balance creativity with measurable returns, especially in an environment of rapid technological changes, economic uncertainties, and evolving consumer expectations. Once primarily focused on the traditional “four Ps” of marketing—product, price, place, and promotion—CMOs now find themselves equally responsible for integrating tech, data, and analytics into their strategies. The Shift […]
Mastering Data and AI Strategy: Insights from BMC Software’s Basil Faruqui
In an era of rapid technological advancement, the ability to effectively manage data and implement AI solutions is crucial for businesses looking to stay ahead. Basil Faruqui, Director of Solutions Marketing at BMC Software, sheds light on the evolving landscape of DataOps and AI, and how businesses can optimise complex workflow automation to achieve success. […]
Virgin Atlantic Partners with Deaf Celebrities to Enhance Inclusive Travel Experience
Virgin Atlantic has teamed up with deaf Gladiators star Jodie Ounsley and content creators Hermon and Heroda Berhane to put its inclusive travel services to the test. The collaboration is part of the airline’s broader commitment to making air travel more accessible for deaf and hard of hearing passengers. As the only UK airline offering […]
How AI is Transforming Sales Teams and Boosting Conversions
In today’s fast-paced business environment, staying competitive means keeping up with the latest technological advancements. Artificial intelligence (AI), once the realm of futuristic speculation, is now at the heart of sales strategies, helping teams streamline operations and optimise conversions. Since the public launch of OpenAI’s ChatGPT in late 2022, AI has become a pivotal tool […]
