Boots Unveils Biggest Ever Beauty Campaign, Introducing Over 25 New Brands
Boots, the UK’s leading beauty retailer, has launched its largest-ever beauty marketing campaign, featuring over 25 new beauty brands. The ‘Make More Room for Beauty’ campaign, which went live on 25 September 2024, marks a bold step for the retailer as it targets a younger, under-35 audience with a fresh and engaging approach. With the […]
Reddit Showcases Power of Authentic Word-of-Mouth Marketing in New B2B Campaign
Reddit has unveiled its latest B2B marketing campaign, ‘The Reddit Recommendation Engine,’ which champions the marketing power of genuine, user-generated recommendations in a world saturated with influencer content and paid endorsements. In a landscape where celebrity endorsements often dominate, Reddit is positioning authenticity at the forefront of its marketing message. The new campaign highlights how […]
SS&C Blue Prism Enhances Human Capabilities Through Intelligent Automation
Mark Lockett, Vice President of Sales for the UK, Ireland, and Benelux at SS&C Blue Prism, recently discussed the company’s latest advancements, the challenges faced by customers, and the growing importance of intelligent automation tools. Revolutionising Work with Digital Workforces SS&C Blue Prism, a leader in Intelligent Automation, is transforming the way businesses operate by […]
Knorr Launches £4m Campaign with Fred Sirieix to Elevate Midweek Meals
Stock brand Knorr has teamed up with celebrity maître d’ Fred Sirieix to promote its latest product, the Red and White Wine Stock Pots, in a £4m campaign aimed at transforming midweek meals into something special. The campaign, titled “Give Your Date Night More with Knorr”, will debut on 2 October with a new TV […]
Oracle Unveils Enhancements to Unity CDP at CloudWorld 2024
Oracle has announced significant upgrades to its Unity Customer Data Platform (CDP) at CloudWorld 2024, with a focus on improving the collaboration between marketing and sales teams in the B2B space. The enhancements, part of Oracle Fusion Cloud CX, are aimed at simplifying B2B buying processes and integrating front-end and back-end data for a unified […]
SolarWinds Survey Reveals Strong Call for Greater Government Oversight of AI
A new survey from SolarWinds has highlighted a growing demand for increased government regulation of artificial intelligence (AI), with 88% of IT professionals advocating for stronger oversight. The study, which surveyed nearly 700 IT experts, underscores security as the primary concern, with 72% of respondents emphasising the need for robust measures to safeguard infrastructure. Privacy […]
Funky Pigeon Unveils New Brand Identity with ‘Give a Funk’ Campaign
Today, Funky Pigeon has announced the launch of its refreshed brand identity, marking the beginning of a new chapter for the UK-based greeting card and gifting company. The transformation comes in collaboration with VCCP London, which was appointed as Funky Pigeon’s creative agency following a competitive pitch process. The centrepiece of this new identity is […]
Salesforce Unveils New Generation of AI Bots with Agentforce
Salesforce has introduced its latest AI innovation, Agentforce, a new generation of generative AI bots designed to take independent actions and deliver reliable, autonomous results. Unveiled by CEO Marc Benioff, the platform is set to redefine AI-driven customer interactions with a focus on trustworthiness and ease of use. During a press conference, Benioff described Agentforce […]
Alibaba Cloud Unveils Open-Source AI Models and Next-Gen Infrastructure
Alibaba Cloud, the cloud computing division of Alibaba Group, has open-sourced over 100 newly-launched AI models, collectively known as Qwen 2.5. This move, announced at the annual Apsara Conference, marks a significant step in the company’s mission to make advanced AI technologies more accessible to developers and businesses globally. In addition to unveiling these models, […]
ITV Launches AI-Powered TV Adverts to Support Small Businesses
ITV is breaking new ground in TV advertising by launching two commercials created entirely using Generative AI (GenAI), marking a major step towards making television advertising more accessible to small and medium enterprises (SMEs). The two ads, which promote Swansea-based Travel House and Newry-based Sheepbridge Interiors, will air across the ITV Wales region and UTV […]
