The Traitors Reunite for Comic Relief’s 40th Anniversary with Hilarious Sketch and Limited-Edition Red Noses
This year, Comic Relief is celebrating its monumental 40th anniversary with an exciting lineup of activities and special surprises, including a star-studded reunion featuring five of the most iconic contestants from The Traitors. Alexander Dragonetti, Charlotte Berman, Fozia Fazil, Linda Rands, and Minah Shannon have reunited for an exclusive, laughter-filled sketch to mark the occasion, […]
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Microsoft’s Role in Advancing Sustainability with AI: A New Era for the Energy Transition
Microsoft is at the forefront of a significant push to incorporate artificial intelligence (AI) into the global sustainability drive. The tech giant sees AI as a transformative force capable of accelerating the transition to renewable energy and mitigating the environmental challenges posed by climate change. However, as it embraces this potential, Microsoft also grapples with […]
The All England Lawn Tennis Club Appoints VCCP as Global Creative Agency for Wimbledon 2025
The All England Lawn Tennis Club (AELTC) has appointed VCCP as its global creative agency of record, entrusting the agency with the development of a new global advertising campaign for The Championships, Wimbledon 2025. VCCP, known for its bold and innovative approach, will spearhead a campaign that aims to engage tennis fans across the globe, […]
Bridging the Divide: How B2B Marketing Leaders Can Close the Gap Between Brand and Demand to Boost Impact
A recent report by Google has highlighted a growing issue within B2B marketing: just 40% of senior decision-makers believe their organisation has a clear goal for marketing effectiveness, and only 20% agree on how to measure it. According to Google, this misalignment presents a significant commercial risk—without the ability to demonstrate the full impact of […]
Inflation-Proofing Your Marketing Strategy for 2025: Navigating Economic Pressures
As economic challenges persist in 2025, businesses are being forced to rethink their marketing strategies. With inflation remaining a significant concern and consumer spending power showing little growth, businesses must make strategic decisions to avoid shrinking ROI. In this environment, marketers are faced with a choice: adapt to inflation or risk falling behind. As inflation […]
Navigating the Age of Enterprise AI: How Businesses Can Thrive
In a rapidly evolving digital landscape, businesses that reimagine their operational models and invest in supporting their employees through technological transitions are best positioned to excel in the era of Enterprise AI. As artificial intelligence continues to reshape industries, organisations must adapt their strategies to remain competitive and future-ready. The Full Report For an in-depth […]
Kellogg’s Town: A Digital Playground Redefining Brand Engagement
Kellogg’s is taking consumer interaction to new heights with the launch of ‘Kellogg’s Town’, an innovative digital playground designed to enhance engagement and brand loyalty across Europe. Developed in partnership with Merkle and dentsu Creative, with Carat UK handling media buying, the immersive experience spans 23 European markets and is available in 16 languages. At […]
Why Modern ABX is the Future of Enterprise Go-to-Market Strategies
In the world of B2B marketing, account-based strategies that once delivered exceptional results are now simply the standard. Today’s buyers demand authentic, personalised experiences at every touchpoint, and the traditional approaches—static target lists, superficial personalisation, and reliance on third-party data—are increasingly ineffective. The reality is stark: traditional account-based marketing (ABM) is no longer a differentiator. […]
TikTok Expands Parental Controls and Launches New Initiatives to Foster Healthy Digital Habits
TikTok is rolling out new features designed to give parents greater control over their teens’ digital habits while fostering balanced online engagement for young users. As part of its ongoing commitment to online safety, the platform is enhancing its Family Pairing controls, introducing a new wind-down feature for nighttime use, and partnering with Media Smart […]
