AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships
Old-School Tactics Make a Fresh Impact on Digital Natives In an era dominated by AI-driven personalisation, one truth remains unchanged—authentic human connection is the foundation of strong customer relationships. While AI excels at identifying potential customers, businesses must embrace traditional, high-touch engagement methods to truly nurture those relationships. The Power of Human Connection in a […]
Foxconn Unveils Taiwan’s First Traditional Chinese AI Model, FoxBrain
Hon Hai Research Institute, under the umbrella of Hon Hai Technology Group (Foxconn), has announced the launch of FoxBrain, Taiwan’s first Traditional Chinese Large Language Model (LLM). Developed in just four weeks using an innovative, cost-efficient training method, FoxBrain is set to redefine Taiwan’s AI landscape, particularly in reasoning capabilities and language optimisation. A Milestone […]
Boohoo Rebrands as Debenhams Amid Struggles and Strategic Overhaul
Boohoo Group, once a dominant force in the online fast fashion industry, has officially rebranded as Debenhams Group following years of financial turbulence and strategic realignment. The Manchester-based retailer, which acquired the Debenhams brand and website for an estimated £55 million in 2021, hopes to leverage the historic department store’s name to revitalise its fortunes. […]
Cranfield University Pioneers Trustworthy and Sustainable AI
Artificial intelligence (AI) is reshaping industries, economies, and societies worldwide. But with this technological revolution comes a pressing need for AI systems that are not only powerful but also transparent, ethical, and sustainable. At the forefront of this challenge is Cranfield University, where pioneering research is ensuring AI can be both transformative and trustworthy. The […]
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Win a Dreamy London Stay Thanks to Barbie™ and Heart Radio
This International Women’s Day, Barbie™ and Heart Radio are celebrating the incredible women who inspire us every day. With a long-standing commitment to empowering women and girls, Barbie™ has teamed up with Heart to recognise and uplift female role models across the UK. And now, you have the chance to win a spectacular London getaway […]
B2B Marketing on TikTok: What You Need to Know
With advertisers and users back on the platform, TikTok remains an essential tool for marketers. Now updated with details on the new TikTok One feature. Why Use TikTok for B2B Marketing? Traditionally seen as a B2C powerhouse, TikTok is now proving invaluable for B2B marketing as well. With an increasing number of decision-makers turning to […]
NextGenAI: A Consortium to Revolutionise Research and Education with AI
OpenAI commits $50M in funding and tools to leading institutions In a groundbreaking initiative to accelerate research and education through artificial intelligence, OpenAI has announced the launch of NextGenAI—a first-of-its-kind consortium bringing together 15 leading research institutions from across the United States and beyond. With a commitment of $50 million in research grants, compute funding, […]
The Future of B2B Marketing: Balancing Brand, Demand, and AI-Driven Insights
Views from Lex Bradshaw-Zanger, CDMO, L’Oréal South Asia Pacific, Middle East, and North Africa B2B marketing is undergoing a seismic shift. While traditional marketing principles remain unchanged, the tools, channels, and strategies we use to build brands and drive demand are rapidly evolving. As Lex Bradshaw-Zanger, CMO at L’Oréal SAPMENA, put it, “Marketing hasn’t changed, […]
