The Assisted Dying Bill: A Hidden Threat to Domestic Abuse Survivors
As the debate surrounding the Assisted Dying Bill continues in Parliament, serious concerns are being raised over the potential dangers it poses to survivors of domestic abuse. Women’s Aid, along with other advocacy groups such as Stay Safe East and the Centre for Women’s Justice, has voiced fears that without sufficient safeguards, the Bill could […]
Carl: The AI Scientist Challenging Academic Norms
The emergence of artificial intelligence in scientific research has taken a monumental leap forward with the introduction of ‘Carl’—the first AI system to produce peer-reviewed academic research with minimal human involvement. Developed by the newly-formed Autoscience Institute, Carl’s ability to ideate, experiment, and publish research papers autonomously has sparked a debate over the future of […]
How B2B Marketers Can Navigate Complex Buying Journeys: Lessons from Finance and Entrepreneurship
Views from Richard Bearman, Co-Chief Banking Officer at the British Business Bank The Non-Linear Reality of B2B Buying B2B buying has never been a straight path. It involves multiple decision-makers, shifting priorities, and unpredictable external forces. As Richard Bearman, Co-Chief Banking Officer at the British Business Bank, noted in a recent conversation: “There’s a lot […]
Small Talk Saves Lives: Samaritans Teams Up with Rail Industry for Suicide Prevention Campaign
Suicide prevention charity Samaritans has launched the latest phase of its ‘Small Talk Saves Lives’ campaign in partnership with Network Rail and the British Transport Police. The initiative, which also involves the wider rail industry, encourages passengers and staff to engage in simple conversations with those who may appear to be struggling, if they feel […]
Primark and Pinterest Launch Interactive Homeware Shopping Experience
Primark has unveiled an innovative try-before-you-buy interactive tool on Pinterest, marking a significant evolution in its 2025 spring homeware campaign. The collaboration allows consumers to engage with the ‘Pinterest Collages’ feature, enabling them to visualise and style Primark’s latest homeware collection before making a purchase. A Seamless Shopping Experience The new collection, featuring floral crockery, […]
Evo Sessions: The Future of Motorsport Meets AI Innovation
Formula E’s latest innovation, Evo Sessions, is set to redefine motorsport by offering an exclusive opportunity for 11 high-profile personalities to experience the sheer power of the world’s fastest electric race car, the GEN3 Evo. As the all-electric racing championship pushes the boundaries of performance, it is also leveraging cutting-edge artificial intelligence (AI) through its […]
Samsung Reinforces Mobile AI Leadership at MWC 2025
Samsung unveils its latest advancements in Galaxy AI, extended reality, and software solutions that empower network operators to harness the full potential of AI. At Mobile World Congress 2025 (MWC 2025) in Barcelona, Samsung Electronics Co., Ltd. is set to showcase its pioneering AI-driven innovations, cementing its position at the forefront of mobile AI technology. […]
The Magic of Marketing: How Brands Build Emotional Connections
Views and Insights from Alessandra Bellini, Founder of Bellini Works https://belliniworks.com/about/ Marketing has long been considered a blend of science and art—a delicate balance between data-driven strategies and the intangible magic that makes a brand unforgettable. Alessandra Bellini, former Chief Customer Officer at Tesco, encapsulates this idea perfectly, stating that great marketing is about “unlocking […]
Why TikTok is Becoming a Game-Changer for B2B Marketing
Once dismissed as a platform for viral dance challenges and Gen Z trends, TikTok has evolved into a dynamic space for brands—including those in the B2B sector—to engage with audiences in innovative ways. With advertisers returning to the platform in droves, TikTok remains a crucial tool for businesses looking to foster direct customer relationships. While […]
ServiceNow Strengthens Manufacturing with AI-Powered Quality Management through Acquisition of Quality 360
ServiceNow accelerates its AI-driven quality management capabilities to address critical manufacturing challenges. In a strategic move to enhance its manufacturing solutions, ServiceNow (NYSE: NOW), the leading AI platform for business transformation, has acquired Quality 360 from Advania. This acquisition is set to significantly bolster ServiceNow’s Manufacturing Commercial Operations (MCO) by integrating AI-powered quality management tools, […]
