Mastercard’s Mic Drop Talks: Empowering the Next Generation of Creative Talent
As Mastercard marks its 27th consecutive year as the headline sponsor of The BRIT Awards, the global payments giant is doubling down on its commitment to the creative industries with an inspiring initiative aimed at nurturing the next generation of talent. Through its new programme, Mic Drop Talks, Mastercard is seeking to break down barriers […]
5 Underrated Tools to Supercharge Your B2B PPC Strategy in 2025
As the world of B2B PPC evolves in 2025, relying solely on platform-native tools is no longer enough to keep pace with the competition. With the phasing out of third-party cookies, the continuing challenge of cross-channel attribution, and the rapid shifts in competitor strategies, advertisers need to embrace third-party tools to gain an edge. The […]
How AI Will Completely Transform B2B Marketing: What You Need to Know to Stay Ahead
Views from Piers Linney, Former investor on Dragons’ Den (Shark Tank) | Co-founder of Implement AI In a world where artificial intelligence (AI) is rapidly transforming business landscapes, B2B marketers are tasked with adapting to new realities. From digital twins and personalized AI-driven interactions to the changing role of traditional SEO, the marketing ecosystem is […]
McCain Foods Champions Regenerative Farming in New Global Campaign and 2024 Sustainability Report
McCain Foods, a leader in the frozen food industry, continues to make significant strides toward sustainability with the release of its 2024 Global Sustainability Report, alongside the launch of its first global marketing campaign focused on regenerative farming. These initiatives reflect McCain’s ongoing commitment to enhancing food systems and creating lasting positive change for communities, […]
5 Common LinkedIn Ads Mistakes and How to Fix Them for Better ROI
For many marketers, LinkedIn is the go-to platform for B2B advertising. Its unmatched targeting capabilities offer tremendous opportunities for reaching decision-makers, but small missteps in campaign setup can quickly derail your efforts and burn through your budget. If your LinkedIn ads aren’t delivering the desired results, it’s likely you’re making one of these five common […]
Four Black-Owned Businesses Secure Over £500,000 in Advertising and Mentorship from Channel 4 and Lloyds
In an exciting development for the UK’s entrepreneurial landscape, Channel 4 and Lloyds have announced the winners of the Black in Business 2024 initiative. This programme, now in its second year, aims to provide transformative support to Black entrepreneurs, offering a unique blend of TV advertising airtime and business mentoring. The winners of this prestigious […]
Embracing the Future of Work: How AI Will Transform B2B Marketing and Sales
Views from Piers Linney, Former investor on Dragons’ Den (Shark Tank) | Co-founder of Implement AI As we move further into 2025, the business landscape is undergoing profound changes, driven by the exponential growth of artificial intelligence (AI). For B2B marketers, the growing integration of AI into various sectors offers both challenges and opportunities. While […]
Boost Your B2B PPC Performance in 2025: Unlock Success with These Underrated Tools
In the ever-evolving landscape of B2B marketing, staying ahead of the competition requires more than just relying on platform-native tools. With the decline of third-party cookies and the complexity of cross-channel attribution, marketers need to embrace third-party solutions to enhance their pay-per-click (PPC) strategies. In 2025, leveraging advanced tools will not only help optimise campaigns […]
DBS to Cut 4,000 Jobs as AI Reshapes Banking Operations
In a move that highlights the transformative impact of artificial intelligence (AI) on the workforce, Singapore’s largest bank, DBS, has announced plans to cut up to 4,000 roles over the next three years. This significant reduction will predominantly affect temporary and contract workers, with the transition driven by AI systems taking over tasks that were […]
MAD//Fest Heads Up North: A New Chapter for the UK’s Boldest Marketing Festival
It all began in a pub. A group of marketers, tech enthusiasts, start-ups, and media types gathered over a few pints and imagined a new kind of marketing event. Something that didn’t fall asleep halfway through, but was instead packed with no-nonsense, relevant content—a space where inspiration flowed freely and fun was always part of […]
