Changing Media Landscape with Claudine Collins, Chief Client Officer at MediaCom UK
On this episode, Claudine shares her toughest decisions, balancing her personal life with her career and behind the scenes on The Apprentice. Who is Claudine Collins? Claudine is the Chief Client Officer of MediaCom UK – a £1 billion media agency. And has appeared annually as one of the interviewers in the final […]
Building and Scaling an Iconic Brand with Lord Karan Bilimoria, Founder and Chairman of Cobra Beer
On this episode, Karan discussed life lessons, being busy and lessons learned from chaos. Who is Lord Karan Bilimoria? Karan Bilimoria left India for his higher education in the United Kingdom and founded Cobra Beer when he was a 27-year-old Cambridge law graduate with £20,000 in student debts. His mission: To brew the […]
Building an Effective Network with Oli Barrett, Co-founder of TOTS (Turn On The Subtitles)
In this episode, Oli explains why your network is your net worth, how to build a powerful network and his journey to the top. Key Takeaways Look for life-changing introductions Long shot connections – forgive me for writing to you out of the blue Friends cabinet = forcefield Look after yourself Be a host […]
Building a better, kinder workplace with Sue Unerman, MediaCom’s Chief Transformation Officer
In this episode, Sue shows you how to adapt to change, gender equality at work and challenging stereotypes. Who is Sue Unerman? Sue drives transformation for MediaCom, and her clients in the UK. She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise […]
Big Thinking: Thinking Big with Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi London Group
In this episode, Richard shares insights into how marketing is changing, predictions for the future of the industry and how no problem is unsolvable. Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in […]
Being Brave with Gemma Greaves, Co-Founder of Nurture and Founder of Cabal School of Marketing
Who is Gemma Greaves? Gemma’s career is framed by 14 years at the Marketing society rising through the ranks to become Chief Executive in 2017, having previously been Marketing Director and Global Managing Director. Whilst at MS Gemma launched marketing for good in 2013 which epitomises her desire to do good in the world. […]
Becoming a FTSE 100 Business Leader with Margaret Jobling, CMO at NatWest Group
Key Takeaways Smile Common sense Lazy leadership Nothing phases me Servant leadership I’m my own biggest self-improvement project Need to talk the pounds and pence Simplify Paradox – businesses work on harmony and therefore struggle with D&I Who is Margaret Jobling? In September 2020, Margaret was announced as one of Marketing Week’s Top 100 […]
What is marketing?
What is Marketing? The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Every product we buy, service we experience, a store we visit or media message we receive has been influenced by marketing. As marketers, we can understand the different levers that […]
What is an Apprenticeship?
What is an Apprenticeship? An apprenticeship is an opportunity to learn whilst you earn. You are in a full-time, permanent role, whilst spending 20% of your time learning with either an apprenticeship provider like School of Marketing, a College or University – This is where you will build your knowledge and work towards your qualification. […]
The Proactive Marketer
How to find success in being proactive As marketers, we’re often reactive – on any given day, something urgent or new can come across our desks and throw our plans out of the window. We’ve learned how to be agile and respond to those changes as and when they happen. However, it’s also essential to […]
