Pitching professional development to your employer: how to build a winning business case
Let’s talk about professional development. We know that it is one of the most critical enablers for career progression, helping employees continually improve and learn new skills. So why then can it sometimes feel like an uphill battle when asking for training? Some organisations have programmes to ensure they offer the most relevant skills […]
Myth buster: Who are apprenticeships really for?
Whether you’re an employer that is cynical about upskilling your team through an Apprenticeship, or a student debating between University or an Apprenticeship, this article is here to debunk some common myths that may be deterring you from the Apprenticeship route. We’ve been working in the apprenticeship space for a long time now. One […]
Mentoring Tips from The Giants
We’re lucky enough to have some of the top CMOs and CEOs worldwide supporting the School of Marketing and giving their time to help the next generation of marketers through mentoring. This programme has grown exponentially since we started it back in 2021 and in that time, boy, have we learned a lot! It’s so […]
Marketing Trends 2022
At the start of a new year, many companies publish their predictions of what will be the marketing trends to follow. Of course, it is always interesting to reflect on how the industry is evolving and, in turn, how we as marketers need to respond and adapt to these changes. But, of course, everyone knows […]
Influencer Marketing in a Global Pandemic? Turn to TikTok
At a time when most markets are significantly down, swerving influencer marketing may seem like a simple way to cut marketing spend and avoid the wrath of any negative publicity. This may be an easy path but is it necessarily the right path? Consider Tiktok; a platform where any individual can be an influencer, […]
How to prepare for your apprenticeship interview
Deciding to apply for a marketing apprenticeship can be daunting. Still, it is a fantastic route into the marketing industry that provides both work experience and a qualification at the same time. We often get questions about how best to prepare for an interview, and we’re here to provide guidance and ideas on how you […]
How to become a top marketer in the industry
Mentoring has become a massive part of the School of Marketing over the last 12 months. We set out on a mission to help as many young people impacted by the pandemic as possible by holding group mentoring sessions with some of the brightest minds in the marketing industry to share their advice and guidance. […]
Five benefits of investing in your marketing department
Employees are a company’s biggest asset. Agree? We think so, and this is why. We talk to many senior marketing leaders who prioritise the training and development of their employees to ensure they have the best talent for the job. People are the heart and soul of the company; they are the ones who […]
Five benefits of apprenticeships for employers and business
An apprenticeship is just as beneficial to the organisation playing host to the student as is to the student themselves. We’ve previously talked about how beneficial apprenticeships are for young people. Not only because of the dual benefit of earning a qualification while working, but to support society and job employability in the UK, helping our young people […]
Does Radio have a Marketing Problem?
adio has always been a channel that has divided the nation – it’s almost a bit like marmite. You either love it and tune in every day, or you don’t. But interestingly, changing consumer behaviour during the global pandemic points towards a fundamental shift in the number of people listening to the radio, and other […]
