Mastering Digital Marketing – What we teach
Mastering Digital Marketing Apprenticeship Content Have you ever wondered what a digital marketing apprenticeship consists of? Yes, well, let us explain what we teach in our forward-thinking course. It should be no surprise to learn that the digital marketing landscape has grown exponentially over the last ten years and underpins how businesses approach marketing […]
Brand Building in the COVID-19 Climate
In times of crisis, brand building can be memorable, in more ways than one, but is it for the right reasons? How can brands play the long game and come out the other end with their brand image intact? We’ve seen how Cadbury pulled it’s Easter campaign deeming it “no longer appropriate”, how those famous […]
Apprenticeships begin at 40
It is common knowledge that apprenticeships are an alternative route into higher education for young people. But what if we told you that this was one of the biggest myths surrounding apprenticeships in our lifetime? There is no upper age limit to becoming an apprentice. We are seeing a trend toward the over 40s (mid-lifers) […]
10 reasons having a mentor will change your life
Mentors are a wonderful thing. I would be so bold as to say that mentors can simply change a person’s life. There, I’ve called it! The world could benefit from more knowledge, wisdom and insights to help personal and professional growth at all ages. The mentor doesn’t always have to be someone more senior sharing […]
Hiring a Marketing Apprentice
With the digital skills gap looming in the industry, and more young people out of employment than ever, apprenticeships provide an opportunity for both employer and apprentice to regain confidence. It’s no secret that the marketing industry in the UK is facing a significant skills gap, particularly around digital. It’s often difficult for companies […]
Apprentice interview guide: How to find the right talent for your business
Become an apprenticeship interview pro using our fail-safe approach to hiring. The board has signed off your apprenticeship scheme, and you’ve got the green light to kick off the recruitment process. But, what steps should you be considering to ensure you find the right talent for your business? Our new guide will provide you […]
Apprentice interview guide: Marketing apprentice interview questions for employers
Interviewing to find a marketing apprentice can be challenging at times. When there are so many young people currently out of work and looking for opportunities, the pressure is on. As the employer, it is your responsibility to conduct a fair interview process, encouraging candidates to express their passion and skills for a career in […]
The change agent Simon Michaelides
Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get’s his energy from taking on new challenges or projects most people would hide […]
The Places We’ll Go Show with Hamish Goulding
In this episode we’re taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a “yes man” and always finds himself wishing he did so more, whether that be to attend a […]
Mel Matson’s life with ADHD
In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We’ll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which […]
